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Emergency Room Wait Times Used as Marketing Strategy

The Ledger, February 16, 2011

Bartow Regional likes to advertise itself as "FastER," a not-so-subtle reminder that the waiting time to get into and out of smaller hospitals' emergency departments is likely to be less than at larger ones that have broader arrays of services and more patients.

That is, unless a small hospital doesn't have a particular service and the patient needs to be transferred.

The advertised time is time to triage, which is having your ailments listened to and a decision made on in what order the emergency medical staff should see you.

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