SWAG rules in marketing world
If you are a doctor, or ever worked for one, odds are you haven't bought a pen in years.
As part of the marketing blitz waged by pharmaceutical companies and medical device makers, pens imprinted with the logo of their wares are ubiquitous and, until recently, were doled out like Halloween candy.
The items may be small, but there is big business as companies, large and small, buy and pass along freebies -- all those pens, mugs, caps and T-shirts intended to build or reinforce name recognition.
- CEO Exchange: Preparing for Population Health
- Advocate, NorthShore Deal Would Create 16-Hospital System
- Better HCAHPS Scores Protect Revenue
- Narrow Networks Cut Costs, Not Quality, Economists Say
- 3 Strategies for Retaining Millennial Employees
- Power of price: In South FL and the nation, healthcare costs often are shrouded in secrecy
- Two NY hospitals to offer free hip and knee replacement surgeries for qualifying patients in December
- Hospital mergers may lead to higher prices
- Healthcare data of 1 million NJ patients compromised since 2009
- CEO Exchange: Pressure is On to Partner, Drive Quality