Chefs, butlers, marble baths: hospitals vie for the affluent
The New York Times, January 23, 2012
Many American hospitals offer a V.I.P. amenities floor with a dedicated chef and lavish services, from Johns Hopkins Hospital in Baltimore to Cedars-Sinai Medical Center in Los Angeles, which promises "the ultimate in pampering" in its $3,784 maternity suites. The rise of medical tourism to glittering hospitals in places like Singapore and Thailand has turned coddling and elegance into marketing necessities, designers say.
Most Viewed
Most Emailed
- $6.4B Henry Ford, Beaumont Merger Failed on Cultural Hurdles
- Fortunately, Angelina Jolie Isn't On Medicare
- Don't Let Nurses Sink Your Bottom Line
- Hospitals Profit On Bloodstream Infections
- How Chargemaster Data May Affect Hospital Revenue
- House Lawmakers Grill CMS Over Health Exchange Navigators
- Primary Care Docs Average More Hospital Revenue Than Specialists
- Less Blood Testing for Some Surgeries Safe, Cost Effective
- ED Physicians Key to Half of Hospital Admissions
- Hospital Pricing Transparency a Marketing Game Changer
