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3 Ways Green Hospital Initiatives Aid Marketing Efforts

Marianne Aiello, for HealthLeaders Media, June 6, 2012

There are many reasons for a hospital to go green that executives understand well. There are the cost savings, the many merits of taking on a social responsibility, and the awards and recognition attendant to taking on environmentally friendly practices.

But green initiatives can also support marketing initiatives in three surprising ways. 


Green Innovation for Hospital Brands


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1. Marketplace differentiation
Last month, Cleveland Clinic was awarded the EPA's "Energy Star Partner of the Year" award for the second year running. The honor was recognition for integrating energy management into its mission to put patients first.

Cleveland Clinic also received Practice Greenhealth's "Environmental Leadership Circle Award" for the third year in a row. The health system received these distinctions because it improved efficiency by 1.5 percent despite a higher employee density and the addition of more than 150,000 square feet of space. It also reduced costs by $1.2 million by managing energy use.

In addition to pleasing hospital leaders and the government, Cleveland Clinic's green achievements are important to patients, says Executive Sustainability Officer Christina Vernon. View Slideshow.

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1 comments on "3 Ways Green Hospital Initiatives Aid Marketing Efforts"


Martina Steen (6/7/2012 at 12:14 AM)
Hospitals taking a more holistic approach to promoting health and bettering lives of people seems to be a natural step. By being a pro-active role models this way could in the long run prevent people seeking care. It's a win-win situation.