Grow Hospital Volume and Revenue with Employee Care

Marianne Aiello, for HealthLeaders Media , August 1, 2012

Hospitals spend thousands of dollars each year trying to convince patients to receive care at their organization. Marketers plaster the community with newspaper ads, transit wraps, roadside billboards, and TV spots.

But when was the last time you looked at the percentage of patients within your organization? How many of your own employees are receiving care at their place of work?

It may be fewer than you think.

The opportunity

VCU Medical Center in Richmond, VA, recently discovered that many of its female employees were not receiving regular mammograms within the organization. In fact, many of them weren’t being screened at all. An internal analysis revealed that only about 38% of female employees over age 40 were getting regular screenings.

"We wanted to encourage our employees to have this crucial test in order to safeguard against breast cancer," says Geoffrey Chestnut, business development manager for VCU’s Department of Radiology. "As a healthcare provider, VCU Medical Center felt that it was important for its employees to have a high level of participation in this screening exam."

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1 comments on "Grow Hospital Volume and Revenue with Employee Care"


Todd (8/1/2012 at 5:16 PM)
Having more employees receive care at their own hospital may not necessarily be in the best interest of the hospital if less costly care can be had at non-US facilities like Bumrungrad or Sime Darby for example. Offshoring procedures will lower a US hospital's costs. You may think that sounds crazy but it is not.

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