3 Mobile Strategies for Growing Hospital Market Share

Marianne Aiello, for HealthLeaders Media, August 22, 2012

If your organization is still dragging its feel with the mobile marketing game, you may unintentionally be alienating a large group of patients.

Young adults are much more likely than their parents and grandparents to own a smartphone and to use it to look up health information, according to the Pew Internet and American Life Project, The New York Times reports.

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Need more evidence? Three of the top five health-related searches for Yahoo Mobile in January 2012 were early pregnancy, herpes, and HIV. The most popular symptom searches on PCs: gastroenteritis, heart attacks, gout, and shingles. Draw your own conclusions there.

The younger audience, future patients all, have their eyes glued to their smartphones, and hospital marketing strategies must adapt. It can be a daunting prospect, especially to those of us who didn't come out of the womb knowing how to use a touchscreen, but if you start with the basics, your mobile strategy will fall into place.