Boosting Hospital Fundraising Through Song
Each day thousands of YouTube users with an affinity for singing upload recordings of their performances—the good, the bad, and the dreadfully awful—to the Google-owned video site.
But one Chicago hospital has created a website with the hopes of harnessing the power of online video in order to promote awareness of the organization and increase donations while it's at it.
Mount Sinai Hospital of Chicago launched Sounds of Sinai last week, pre-loaded with song video recordings from celebrities such as Earvin Magic Johnson and Tony Lucca. Anyone can upload a video of themselves performing and anyone can donate to support a video, patient, or Sinai clinician.
If you're still unclear, there's a cute performance of an original song called "Suddenly Sinai" explaining the concept on the About Us page.
- How Top-Ranked MA Plans Earn Their Stars
- Readmissions: No Quick Fix to Costly Hospital Challenge
- How Hospitals Can Become 'Upstreamists'
- 4 Ways to Lower the Cost to Collect from Self-Pay Patients
- House Calls Key to Pioneer ACO Success
- How Telehealth Pays Off for Providers, Patients
- 4 Tips for Managing Employed Physicians
- Defensive Medicine Still Prevalent Despite Tort Reform
- WellPoint Dominates Nearly Half of Markets, AMA Says
- 'Overtreatment' Debate Circles Back to Lung Cancer Screening