Boosting Hospital Fundraising Through Song
Each day thousands of YouTube users with an affinity for singing upload recordings of their performances—the good, the bad, and the dreadfully awful—to the Google-owned video site.
But one Chicago hospital has created a website with the hopes of harnessing the power of online video in order to promote awareness of the organization and increase donations while it's at it.
Mount Sinai Hospital of Chicago launched Sounds of Sinai last week, pre-loaded with song video recordings from celebrities such as Earvin Magic Johnson and Tony Lucca. Anyone can upload a video of themselves performing and anyone can donate to support a video, patient, or Sinai clinician.
If you're still unclear, there's a cute performance of an original song called "Suddenly Sinai" explaining the concept on the About Us page.
- As Medicare Advantage Cuts Loom, Disagreement Over Program's Stability
- Medicare Advantage Carriers See 'No Choice' But to Accept Cuts
- Physicians to Appeal 'Docs v. Glocks' Ruling in FL
- Centralizing the Revenue Cycle Protects the Bottom Line
- CA Fines 8 Hospitals for Medical Errors
- 3 Management Lessons from a Supermarket Debacle
- Doctors Feel Pressure to Accept Risk-based Reimbursement
- Employers Weigh Risks, Benefits of Private Exchanges
- Revenue Cycles Get a Boost from Simple JPEG Files
- Surgical Checklists Unused in 10% of Hospitals, CMS Data Shows