4 Reasons Hospitals Must Dive Into Social Media
It's time to reconsider the role of social media in the healthcare world. Maybe you thought there was something scary and unpredictable about the whole thing, and chose to ignore it. But the truth is, when done right, hospital social media programs can be anything and everything you want them to be.
New York City's Continuum Health Partners recently dove head first into the social media waters and their story serves as a great case study proving why hospitals must welcome these platforms into their marketing strategies.
1. Build and fortify relationships
Continuum Health partners began to plan a social media strategy for its Friedman Diabetes Institute and Child and Family Institute in late 2011, launching in January 2012. It also launched a multi-author health blog in July. The goal of these initiatives was to engage with key, targeted audiences, some of which marketers suspected weren't being reached through traditional marketing tactics.
For Continuum, social media enables marketers to build stronger relationships with patients, staff, and community members through more meaningful conversations.
- Hospital Groups Strike Back at Hospital Rating Systems
- The Secret to Physician Engagement? It's Not Better Pay
- AHIP: Enormity of HIX Challenges Sinks In
- Two-Midnight Rule Must be Fixed or Replaced, Say Providers
- 4 Reasons PCMH Principles Aren't Going Away
- Don't Underestimate Emotional Intelligence
- How Succession Planning Boosts Employee Retention Rates
- Yale New Haven Health Partners with Tenet Healthcare in CT
- Evidence-Based Practice and Nursing Research: Avoiding Confusion
- Care Coordination Tough to Define, Measure