Top 3 Ways Hospitals Take Advantage of Holiday Cheer
I had vowed that 2012 would be different. That I would do all of my Christmas shopping in November, online. Naturally, I still found myself trudging to the mall on December 23.
Fortunately, it wasn't all for naught, because not only did I fill the remaining gaps on my Christmas gift list, I also saw a physical manifestation of a hospital marketing trend that cropped up online this season—a Christmas-themed ad.
This is nothing new. I know. You can freeze that eye-roll.
But holiday-based marketing and promotions have been growing in healthcare in recent years, largely thanks to social media. Any marketing director's social media calendar is mapped around two things:
- Condition-awareness months
- National holidays
This mindset has bled into other facets of hospital marketing, to the industry's benefit.
Here are the top three ways I have seen hospitals promoting their technology, services, and staff over the holiday season.
- Resisting the Healthcare Consolidation Frenzy
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- New G-Codes to Pay Doctors for Broad Array of Non-Face-to-Face Care
- MGMA Urges 'End-to-End' ICD-10 Testing
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- HL20: George Halvorson—Expectations for Success
- Top 3 Health Plan Game Changers of 2013
- Scary Financial Challenges for 2014
- MU Compliance Announcement Sparks Concern, Confusion
- Q&A: Ardis Dee Hoven 'Optimistic' SGR Will Be Repealed