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Top 3 Ways Hospitals Take Advantage of Holiday Cheer
I had vowed that 2012 would be different. That I would do all of my Christmas shopping in November, online. Naturally, I still found myself trudging to the mall on December 23.
Fortunately, it wasn't all for naught, because not only did I fill the remaining gaps on my Christmas gift list, I also saw a physical manifestation of a hospital marketing trend that cropped up online this season—a Christmas-themed ad.
This is nothing new. I know. You can freeze that eye-roll.
But holiday-based marketing and promotions have been growing in healthcare in recent years, largely thanks to social media. Any marketing director's social media calendar is mapped around two things:
- Condition-awareness months
- National holidays
This mindset has bled into other facets of hospital marketing, to the industry's benefit.
Here are the top three ways I have seen hospitals promoting their technology, services, and staff over the holiday season.
- $6.4B Henry Ford, Beaumont Merger Failed on Cultural Hurdles
- How Chargemaster Data May Affect Hospital Revenue
- House Lawmakers Grill CMS Over Health Exchange Navigators
- Fortunately, Angelina Jolie Isn't On Medicare
- Don't Let Nurses Sink Your Bottom Line
- ED Physicians Key to Half of Hospital Admissions
- Insurer's App Aims to Lower Healthcare Costs, Securely
- Primary Care Docs Average More Hospital Revenue Than Specialists
- Uncompensated Care Faces a Double Hit in Some States
- 69% of Employers Plan to Offer Healthcare Coverage After 2014
Comments are moderated. Please be patient.
Leah Ekmark Williams (1/2/2013 at 1:13 PM)
Thanks for the great article with reminders and tips about ways for hospitals to spread holiday cheer in their communities. These are all great ideas and definitely [INVALID] pressworthy opportunities, especially within the community. We also found success with a singing hospital employee from Lake Pointe Medical Center in Rowlett, Texas. Lake Pointe has a "rapping nurse" who [INVALID]d a CPR rap - we were able to use this angle during the back to the back-to-school season and put a fresh spin on CPR techniques for the media. They loved it and it had great visual appeal! You can view the video here: http://ow.ly/gugoy. I hope this tip helps other hospital PR or marketing pros as they are looking for new angles to get the media's attention in 2013.