Marketing
e-Newsletter
Intelligence Unit Special Reports Special Events Subscribe Sponsored Departments Follow Us

Twitter Facebook LinkedIn RSS

Hospital wants to replace 'Durham' with 'Duke'

Newsobserver.com, January 11, 2013

Those in charge want to take "Durham" out of Durham Regional Hospital's name and put "Duke" in its place. "They felt like taking advantage of the Duke brand would bring more business," said Durham County Commissioners Chairman Fred Foster. "To get the recognition of Durham Regional being part of the Duke system." Durham Regional Hospital administrators and trustees made their case for a name change in one-on-one meetings with all five county commissioners and at a commissioners work session this week. A decision is due at Monday's regular commissioners' meeting.