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Nonprofit launches campaign to reach uninsured

St. Louis Post-Dispatch / Associated Press, June 19, 2013
A nonprofit group helping to spread the word about President Barack Obama's health care overhaul launched a campaign Tuesday that will target states with high numbers of uninsured Americans and tackle their skepticism with straightforward messages. The "Get Covered America" campaign will include door-to-door visits by volunteers, brochures handed out at farmers markets and churches and, possibly, partnerships with sports leagues and celebrities, said Anne Filipic, a former White House official who recently became president of Enroll America, the group sponsoring the campaign. The group's research shows 78 percent of uninsured adults don't know about opportunities that will be available to them in 2014 under the Affordable Care Act, Filipic said Tuesday during a phone call with reporters.