GW hospital uses out-of-context Reagan footage in ad
A new TV ad for George Washington hospital invokes the dramatic shooting of President Ronald Reagan, who was whisked to GW after being hit by a would-be assassin's bullet, as well as his triumphant recovery. But some of the footage used in the spot is a bit out of context, depicting Reagan's rehabilitation at the then-Bethesda Naval Medical Center, not GW — and from a visit some four years after the shooting. In the new ad, a voice worthy of an action-movie trailer intones: "In one of the world's most powerful cities, one hospital stands strong: The George Washington University Hospital."
- Interventional Radiology No Longer a Sub-Specialty
- NFP Hospitals' Revenue Growth at 'All-Time Low'
- Acute Kidney Injury Gets New Focus
- Transforming Cancer Care
- Half of All Primary Care, Internal Medicine Jobs Unfilled in 2013
- mHealth Tackles Readmissions
- Evidence-Based Practice and Nursing Research: Avoiding Confusion
- CNO Leads $1M Charge for New Scrubs, Uniforms
- Sharp HealthCare Leaves Pioneer ACO Program
- MA an Insurance Proving Ground for Providers