GW hospital uses out-of-context Reagan footage in ad
A new TV ad for George Washington hospital invokes the dramatic shooting of President Ronald Reagan, who was whisked to GW after being hit by a would-be assassin's bullet, as well as his triumphant recovery. But some of the footage used in the spot is a bit out of context, depicting Reagan's rehabilitation at the then-Bethesda Naval Medical Center, not GW — and from a visit some four years after the shooting. In the new ad, a voice worthy of an action-movie trailer intones: "In one of the world's most powerful cities, one hospital stands strong: The George Washington University Hospital."
- Senators Hear How Two-Midnight Rule Harms Patients, Hospitals
- 3 Management Lessons from a Supermarket Debacle
- Medicare Advantage Carriers See 'No Choice' But to Accept Cuts
- Physicians to Appeal 'Docs v. Glocks' Ruling in FL
- IOM Identifies GME Problems, Calls for Finance Changes
- Healthcare Costs Start With What We Eat
- Handshaking Spreads Germs. Get Over It.
- Revenue Cycles Get a Boost from Simple JPEG Files
- Hospitals Likely to Outsource ICD-10 at Launch
- Anatomy of 3 Health System Rebranding Efforts