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Insurers entice doctors to prescribe generic drugs

AP/Yahoo News, October 30, 2008
There has been much concern about corporate influence in the doctor's office that's been criticized when the pharmaceutical industry entices doctors to prescribe brand-name drugs. Under pressure, the industry has since reined in its promotional efforts. But insurance companies are allowed to push doctors toward cheaper prescriptions, frequently by offering the physician a form of bonus, a cut from the savings that insurance companies get when doctors prescribe generic drugs.