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How to win doctors and influence prescriptions

NPR, October 22, 2010

Mathew Webb left a sales job in menswear for a sales job in pharmaceutical drugs 10 years ago and suddenly found himself surrounded by money.

As a sales representative for a major drug company, he was expected to entertain doctors two or three nights a week. There were seats in elaborate sporting events in private stadium suites at major games and dinners at five-star restaurants.

At that point, openly using gifts and money to influence doctors was considered standard practice.

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