Disparity between what healthcare consumers want (stuff online)--and actually get
Marketing Vox, March 6, 2008
A survey taken by Deloitte Center for Health Solutions shows that consumers are hungry for information about their doctors and hospitals online. Of the 3,000 people surveyed, 62 percent report that they would visit a hospital's Web site for cost information. Sixty-four percent say they'd visit a hospital's Web site to find quality information.