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More found to take control of own health

Des Moines Register, October 15, 2008

More Americans are changing their behavior when it comes to taking care of their health, according to a new EBRI Health Confidence Survey underwritten by Des Moines, IA-based Principal Financial Group. The survey of 1,000 people indicates that Americans are showing some level of personal responsibility through heightened awareness and action: Two out of five Americans report they are often or always aware of the cost of a doctor's visit. "The economic crisis is serving as 'the tipping point' in terms of how Americans are changing behavior concerning their healthcare," said Jerry Ripperger, practice leader of consumer health at Principal.