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Univision Obamacare deal could put WellPoint, Blues ahead of competitors

Kaiser Health News / The Miami Herald, August 7, 2013

Some 10 million Latinos stand to gain health insurance under the Affordable Care Act, and the Spanish-language media network Univision is positioning itself as a direct path to this potentially lucrative market. WellPoint and other Blues insurers in six states including Florida have signed deals with Univision for undisclosed sums to be the exclusive health insurance sponsor of the network's Peabody-award winning health initiative, "Salud Es Vida," which means Health Is Life. The deals include a special plan-sponsored Univision website that will be able to connect Latinos with coverage on the online markets, or exchanges, that will serve individuals beginning in October.