Health insurers tune in to Twitter for customer service
On June 18, Houston-based Sharon Roberts, who had been diagnosed with endometrial cancer a year before, put this message out into the Twitterverse: @teachdance11: the BRCA gene test is 2 parts. Aetna paid $300 part. Not the $7000 part. Gotta be rich to be in the know The 55-year-old teacher was surprised when @aetnahelp, the customer service Twitter feed for the insurance company Aetna, quickly responded. Through Twitter and phone calls, the insurance company clarified that she didn't need to take the more expensive test and then identified that she had been charged double by her hospital for other treatments.
- Will More Pioneer ACOs Defect?
- Charity HealthCare Conundrum Brewing Among Providers
- Interventional Radiology No Longer a Sub-Specialty
- MU Final Rule Disappoints Some CIOs
- Evidence-Based Practice and Nursing Research: Avoiding Confusion
- NFP Hospitals' Revenue Growth at 'All-Time Low'
- Acute Kidney Injury Gets New Focus
- mHealth Tackles Readmissions
- CNO Leads $1M Charge for New Scrubs, Uniforms
- Transforming Cancer Care