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Will US hospitals adopt a dehydration fix from the developing world?

Bloomberg Businessweek, August 23, 2013

Earlier this week a San Francisco-based startup said it had raised $3 million. Investors include nightclub impresario Sam Nazarian and football Hall of Famers John Elway and Ronnie Lott. They're backing the maker of a powder that aims to improve on oral rehydration therapy (ORT), which the Lancet described as "potentially the most important medical advancement" of the 20th century. Called Drip Drop, the company has developed a new formula that it says costs exponentially less than intravenous hydration treatments and tastes better than other oral solutions.