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Website may spark change in medical economics

Minneapolis Star Tribune, January 28, 2008
Carol.com is the first attempt in the country to create an online medical marketplace. The sitewill allow people to "buy" on an à-la-carte basis the medical services they want done. In doing that, the site's creators are riding the leading edge of a wave of change headed toward consumers just as questions about how to cure the nation's chronic healthcare crisis are resounding.