Website may spark change in medical economics

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Minneapolis Star Tribune, January 28, 2008

Carol.com is the first attempt in the country to create an online medical marketplace. The sitewill allow people to "buy" on an à-la-carte basis the medical services they want done. In doing that, the site's creators are riding the leading edge of a wave of change headed toward consumers just as questions about how to cure the nation's chronic healthcare crisis are resounding.

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