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Cyclists' foundation links to for-profit

Wall Street Journal (subscription required), February 5, 2008
The Lance Armstrong Foundation is teaming up with Web-site operator Demand Media Inc. to launch a health-and-wellness Web site funded by advertising. The Foundation currently spends about $40 million a year on health programs and cancer research, and the group felt launching a for-profit site would increase awareness about the foundation and promote its core mission of helping people with cancer.