Patient advocates ill at ease with Rx data mining

Chicago Tribune, December 1, 2009
This article from the Chicago Tribune outlines the key issues of prescription data mining. Critics argue that this data on physician's prescribing preferences enable pharmaceutical companies to tailor their marketing efforts in a manner that distorts decision-making. But data mining companies and advocates say the information can help control costs and improve quality by quickly providing doctors with information on which treatments work best.

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