Technology's Role in the Patient Experience Imperative
Several years ago I wrote about how an organization's Web site could improve the patient experience. Back then, making it easy to find phone numbers, directions, and other info on the site, creating doctor directories with profiles, photos, and video interviews, and perhaps offering some health-related content seemed advanced. Today it seems quaint.
In our most recent Intelligence Report, The New Patient Experience Imperative, we polled leaders at healthcare organizations to learn about their online strategies. The results, to say the least, were mixed. Some organizations are using advanced online tactics. But it seems like more are still pinning their patient experience hopes on outdated models.
Webcast: Quantify & Cultivate Patient Engagement
Sept. 22: Register Today
We asked leaders to share their strategies for online communication and interaction with patients to enhance the patient experience. Most (45%) said they will update their existing website to assist and attract new patients. Meanwhile, 33% said they do not yet have a strategy in place.
- Interventional Radiology No Longer a Sub-Specialty
- CEO Exchange: Preparing for Population Health
- Advocate, NorthShore Deal Would Create 16-Hospital System
- Top Reason for Nurse Turnover: Managers
- CEO Exchange: Pressure is On to Partner, Drive Quality
- House OKs Cassidy's 'keep your plan' bill
- How MA plans to re-enroll 450,000 residents in health insurance
- Power of price: In South FL and the nation, healthcare costs often are shrouded in secrecy
- 3 Strategies for Retaining Millennial Employees
- Behind the CVS Health Rebranding Strategy