Program lets doctors 'prescribe' mHealth apps

Happtique, a mobile health application store aimed primarily at healthcare providers, plans to launch an mRx program that will give hospitals and physicians a mechanism for prescribing mHealth apps to patients. Following a two-month pilot this summer, Happtique expects to launch its patent-pending mRx technology in the marketplace. A subsidiary of GNYHA Ventures, the business arm of the Greater New York Hospital Association, Happtique was originally formed to help hospitals distribute both homegrown and commercial apps to their medical staffs. The profusion of medical and healthcare apps in the market led Happtique to begin "curating" the programs.