Custom Content Augments Technology's Value
Listening to the opening keynote at Monday's HIMSS conference, I was struck by a question posed to the speaker, Warner Thomas, President and Chief Executive Officer of Ochsner Health System: What was Ochsner doing to engage patients?
Now in fairness, what Ochsner has achieved in the six-plus years since Hurricane Katrina is nothing less than breathtaking. For example, the health system has invested in an electronic health record-driven initiative to serve the resurgent city of New Orleans.
But in the best "what-have-you-done-for-us-lately" spirit of HIMSS, the question posed was one Thomas tried to address, but it's clearly among Ochsner's next set of challenges. Thomas emphasized Ochsner's efforts to engage via increasing patient surveys. All good. But to see where the cutting edge of patient engagement is really underway, you need to hop a plane and head over to Alabama.
At Cullman Regional Medical Center, a Tier 1 heart and stroke center, they're engaging with patients using a just-enough-technology approach that points the way to further cost-effective innovation on the patient engagement front.
- Drug Pricing 'Tantamount to Greed,' Lawmaker Says
- CVS Ramps Up Retail Clinics with Provider Affiliations
- Study Puts Spotlight on Preventing Fall-Related Injuries
- Wanted: Nurse PhDs
- Surgical Checklists Unused in 10% of Hospitals, CMS Data Shows
- The Infection-Busting Treatment Payers Don’t Want to Talk About
- Contradictory Obamacare Rulings Issued by Appellate Courts
- 4 Tectonic Shifts Shaking Up Healthcare
- As HIPAA Breaches Accelerate, Tools Lag
- Doctors Feel Pressure to Accept Risk-based Reimbursement