Healthcare ladies and gentlemen, start your communities.
That was the call on April 10 from angel investor and tech advisor Esther Dyson, whose population health dream has taken a big step toward reality with the launch of the Way to Wellville competition.
From now until May 23, Dyson's nonprofit startup, HICCup, is inviting communities to apply to be one of five contestants in a five-year-long competition to get healthy using everything from the latest fitness gadgets to reality TV. Dyson is HICCup's founder and chairman of EDventure Holdings.
The 20-page application form is not for the casual applicant. Individuals or consultants need not apply – we're talking community health organizations, other nonprofits or perhaps the local Better Business Bureau.
Why bother? Several reasons. Dyson is an early investor in all sorts of innovative startups, with a proven track record of attracting innovation and money to a variety of endeavors over the past 25 years. She also is a great listener, having convened various listening sessions around the country last fall to get this latest idea off the ground.