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TRUE INTEGRATION OF STRATEGIC AND FINANCIAL PLANNING

Kaufman, Hall & Associates, November 9, 2003
No organization can afford to pursue strategies that it cannot finance. Similarly, no organization can afford to ignore strategic opportunities that will ensure its future financial viability. This White Paper describes an integrated approach to strategic financial planning that effectively balances strategic direction/investment with the organization's financial capabilities. The approach is designed to concentrate organizational energy on a limited set of initiatives that will drive future performance. Truly integrated strategic financial planning applies the philosophy, rigor, and analytics of corporate finance to all components of the planning process. By: Jason H. Sussman, Partner and Mark E. Grube, Senior Vice President
Kaufman, Hall & Associates
www.kaufmanhall.com (PDF format - click here to download the latest version of acrobat reader)
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