Caring for the Uninsured Amid Financial Pressures: Using Targeted Marketing Methods to Influence Patient Behavior
This research from Thomson Reuters examines national hospital data and consumer healthcare information to understand the profile of the uninsured population. The research identifies distinct segments with different utilization behaviors, and other characteristics that make them unique, including employment status, income level, site of service preferences and health conditions. By understanding these segments and their receptiveness to marketing, marketers may apply specific tactics to reach each group and positively influence behavior.
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