Intelligence Unit
Special Reports
Special Events
Subscribe
Sponsored
Departments
- Leadership
- Finance
- Technology
- Physicians
- Community Hospitals
- Health Plans
- Marketing
- Quality
- Nursing
- HR
Follow Us
Caring for the Uninsured Amid Financial Pressures: Using Targeted Marketing Methods to Influence Patient Behavior
Thomson Reuters, April 16, 2010
This research from Thomson Reuters examines national hospital data and consumer healthcare information to understand the profile of the uninsured population. The research identifies distinct segments with different utilization behaviors, and other characteristics that make them unique, including employment status, income level, site of service preferences and health conditions. By understanding these segments and their receptiveness to marketing, marketers may apply specific tactics to reach each group and positively influence behavior.
BY:
Thomson Reuters
www.thomsonreuters.com
(PDF format - click here to download the latest version of acrobat reader)
Most Viewed
Most Emailed
- $6.4B Henry Ford, Beaumont Merger Failed on Cultural Hurdles
- House Lawmakers Grill CMS Over Health Exchange Navigators
- Fortunately, Angelina Jolie Isn't On Medicare
- Don't Let Nurses Sink Your Bottom Line
- How Chargemaster Data May Affect Hospital Revenue
- Uncompensated Care Faces a Double Hit in Some States
- Hospital Pricing Transparency a Marketing Game Changer
- ED Physicians Key to Half of Hospital Admissions
- Primary Care Docs Average More Hospital Revenue Than Specialists
- Insurer's App Aims to Lower Healthcare Costs, Securely
