Caring for the Uninsured Amid Financial Pressures: Using Targeted Marketing Methods to Influence Patient Behavior
This research from Thomson Reuters examines national hospital data and consumer healthcare information to understand the profile of the uninsured population. The research identifies distinct segments with different utilization behaviors, and other characteristics that make them unique, including employment status, income level, site of service preferences and health conditions. By understanding these segments and their receptiveness to marketing, marketers may apply specific tactics to reach each group and positively influence behavior.
- mHealth Tackles Readmissions
- 'Kafkaesque' Value System Unfairly Penalizes Doctor Pay
- CNO Leads $1M Charge for New Scrubs, Uniforms
- Targeting Self-Insured Populations
- MA an Insurance Proving Ground for Providers
- Proton Beam Therapy Poised for Growth in US
- Sharp HealthCare Leaves Pioneer ACO Program
- Some Cancer Hospitals' Quality Data Will Soon Be Public
- Half of All Primary Care, Internal Medicine Jobs Unfilled in 2013
- Docs Fret as HHS Addresses Malpractice Reporting 'Loopholes'