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Taking a new tack to persuade 'young invincibles' to buy health insurance

The Washington Post / Kaiser Health News, August 19, 2013

MINNEAPOLIS, Minn. — Robert Bauer is young, lean and healthy - just the kind of person the government wants to buy into its new online health insurance marketplaces. Bauer doesn't see the need. The 24 year old, a 2011 graduate of the University of Minnesota, works in organic farm fields three days a week, and prides himself on eating well. He's uninsured - health coverage just hasn't been part of his lifestyle. "I just don't think it's worth the money for me to get health insurance at this point," he said.