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CO ads use sex and alcohol to sell health insurance

NPR, November 25, 2013
Try this on for size: The Affordable Care Act is good for young adults because it'll save them money on health care, leaving them more to spend on liquor and birth control. That's one way to interpret the message from a provocative new ad campaign in Colorado. Not everyone is thrilled with it. During a federal hearing in October, Colorado Republican Rep Cory Garden. showed Health and Human Services Secretary Kathleen Sebelius one of the ads. Gardner asked, "Do you agree with this kind of advertising for Obamacare?" Sebelius responded that she couldn't see it. "It's a college student doing a keg stand," Gardner replied. "That's a pretty big picture of a keg."