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Online patient reviews: 6 strategies for doctors

InformationWeek, February 21, 2014
Patients are starting to diagnose their doctors via online review sites, so it's important for healthcare practices to maintain their digital reputations. After all, a one-star drop in a rating can reduce a business's revenue by almost 10%, a Harvard Business School study has found. Twenty-three percent of those surveyed for the Journal of the American Medical Association use rating sites such as Healthgrades, Vitals, RateMDs, and ZocDoc. Of those, about one third either chose -- or shunned -- a physician because of these online ratings, the survey of 2,137 adults discovered.