HealthLeaders Media PhysicianLeaders - February 21, 2008 | First Impressions View as a Webpage | Subscribe for Free
First Impressions
Elyas Bakhtiari, Managing Editor

The opinions a physician forms about a new practice or hospital during the recruitment process set the tone for the remainder of the professional relationship. But it's hard for physicians to come away with a good first impression if they don't trust the first person they typically meet during the recruitment process--the physician recruiter. [Read More]
  February 21, 2008

 
Editor's Picks
Senate bans AMA from Medicare talks
Physicians have successfully dodged proposed Medicare payment cuts for several years, thanks in part to intense lobbying that led Congress to freeze, rather than reduce, payments. But physicians may not be as lucky with the 10 percent fee reduction scheduled to go into effect on July 1 now that the Senate Finance Committee has banned one of their strongest advocates, the American Medical Association, from discussions. The AMA apparently lost the committee's trust when it broke a confidentiality agreement last year and informed state affiliates about Medicare talks. [Read More]
Concierge medicine spreads to other specialties
There's a new twist to the growing trend of physicians opening concierge practices: The model is spreading outside of primary care to specialties like pediatrics, OB/GYN, and even cardiology. This Naples Daily News article profiles the trend in Florida and highlights a cardiologist who cut his practice down to 150 patients by "going concierge" and now sees only 5-7 patients per day. The practice model is alleviating some physicians' financial woes, but it will probably remain viable for only select providers given the rising demand for services nationwide. [Read More]
Cleveland Clinic partners with Google to store health records
Google will begin storing personal health records for 1,500 to 10,000 Cleveland Clinic patients participating in a new pilot project aimed at improving electronic information sharing between providers. Patients will be able to access their own information and can choose to share information between providers. My question: Where are they going to put the ads? [Read More]
Physicians, hospital butt heads over ED call coverage
Three orthopedic hand surgeons lost the privilege to treat patients at Lehigh Valley Hospital in Allentown, PA, after refusing to take every hand case referred to the hospital's emergency room. The surgeons wanted to limit call to 10 days a month, but neither the hospital nor the physicians would budge. The physicians' privileges were revoked, and the hospital is now short staffed. Both parties lost. [Read More]
Business Rx
Five Tips For Anti-Kickback Compliance:
The price you may pay for being in violation of the anti-kickback statute is nothing to take lightly. Physicians must learn how to stay in compliance with this statute to ensure no unwanted penalties or troubles with the law. [Read More]
Physician News
Medicine meets a culture gap
USA Today - February 14, 2008
E-mails improve patient-surgeon communication
HealthDay/Washington Post - February 19, 2008
Indiana docs, hospitals get payment break for malpractice fund
AP/Chicago Tribune - February 19, 2008
Visa program not helping Ohio's primary care shortage
Cleveland Plain Dealer - February 19, 2008

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From HealthLeaders Magazine
Love Thy Vendor?
HealthLeaders February 2008 Providers and IT suppliers don't get along, right? You can build a partnership of trust with your vendor--and actually get what you pay for. Here's how. [Read More]
PhysicianLeaders Forum

Great Group Practices: What makes a medical practice great? The difference is often a combined, strategic approach to marketing and operations that begins with leadership, says contributor Patrick T. Buckley, MPA, president and CEO of PB Healthcare Business Solutions, LLC, and author of the new HealthLeaders Media book, Physician Entrepreneurs: Marketing Toolkit. [Read More]
Audio Feature

Physician Shortage: Many Questions Remain Bruce Auerbach, MD, of the Massachusetts Medical Society, talks about recent testimony he gave to Congress on the nation's looming physician shortage. [Listen Now]
Sponsor PhysicianLeaders

Contact Lisa Brown, Director of Integrated Sales, at lbrown@healthleadersmedia.com or call 781.639.1872.
Resources From HealthLeaders Media

Start marketing your practice or refine your existing marketing program with Physician Entrepreneurs: Marketing Toolkit, a new HealthLeaders Media book that combines expert tips with marketing samples, tools, forms, and checklists that will help grow your practice.
Keep up with the latest physician compensation news and analysis with a monthly subscription to Physician Compensation & Recruitment.
Read about the latest business strategies to help you grow beyond traditional practice models in Physician Entrepreneurs: Going Retail.
Find practice-management ideas in The Doctor's Office, a monthly newsletter.
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