HealthLeaders Media Marketing Weekly - January 21, 2009 | Overcome Your Fears about Community Benefit Reporting and form 990H
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Overcome Your Fears about Community Benefit Reporting
And Form 990H
Gienna Shaw, for HealthLeaders News
I've been doing a lot of research about the newly revised IRS form 990H lately, trying to gauge how prepared healthcare organizations and marketers are for the latest government push to take transparency to yet another new level. I've found there are many different ways that hospitals are getting ready. And a few reasons why they haven't yet developed a strategy. [Read More] |
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January 21, 2009 |
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Editor's Picks
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New resources for marketers and leaders
Exciting news from HealthLeaders Media: We've launched a new blog for healthcare marketers and another for Healthcare leaders. The marketing blog is called MarketShare. As the name implies, we hope that healthcare marketing professionals will use this space to share ideas, inspiration, and advice. The site will feature guest bloggers, audio interviews, video clips, examples of campaign collateral, links to sources, resources, and stories, and more. Please visit and let me know what you think. And don't forget to check out the new leadership blog, Lead Time. [Read More]
We need your feedback
Help a reporter out, won't you? Take our brief, seven-question survey for healthcare marketers and you could win a year's worth of HealthLeaders Media marketing Webcasts—free. With budgets tightening, $3,000 worth of professional development sure could come in handy. Plus, it will help us offer Webcasts on the topics that are most important to you. Please take five minutes to complete the survey. You can also check out our current lineup of Webcasts, which are available live and on-demand from the HealthLeaders Media Web site. [Take the Survey]
Health 2.0: The water is fine
The first podcast Mayo Clinic ever posted was listened to 76,000 times in one month. And that was four years ago. Now the health system has more than 3,000 Facebook friends and its own YouTube channel. Mayo isn't the only health organization breaking into Health 2.0: The American Red Cross is popular on Twitter, Partners and CIGNA both are active in virtual world Second Life, and doctor's are networking with each other on Medscape. So where does your organization fit in? Anywhere, really. Most social media accounts are free and are pretty user friendly. Mayo said it cost less than $1,500 to implement all of its social media. Now that's got to be raking in some serious ROI. [Read More] |
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Campaign Spotlight
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Sweet Emotion
Let's face it, there's a time and a place for the "before and after" bariatric surgery campaign. That time isn't now—at least not for the team at St. Joseph Health System. St. Joseph, located in Lexington, KY, saw the before and after approach and thought, "been there, done that." Setting out to find a more effective approach, they discovered just how touching, truthful, and successful the emotional side of bariatric surgery could be. [Read More] |
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Calendar of Events
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Webcasts/Audio conferences
1/28/09: Strategic Marketing Lessons from Other Industries: 5 Innovative Ideas That Work
2/24/09: Form 990H: Act Now to Protect Your Reputation
On Demand: Proving Real ROI: The Bottom-Line Impact of Your Healthcare Marketing
On Demand: Use Call Centers to Grow Market Share and Measure Marketing ROI
On Demand: Marketing to Physicians: Increase Referrals and Grow Market Share
On Demand: Marketing Obstetrics: Strategies for Service Line Campaigns |
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| From HealthLeaders Magazine |
Flat-World Healthcare
Globalization is no longer an uncertain trend in the distant future. U.S. providers must refine their organizational strategy to compete in a marketplace that is broader than ever before. [Read More]
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| Service Line Management |
A Spinal Shift
As minimally invasive procedures consume a larger portion of spinal care, provider organizations have many opportunities—and challenges—in an increasingly outpatient service line. [Read More]
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Marketing Forum
Using Report Cards to Tell Your Hospital's Quality Improvement Story: The hospital industry is in the middle of a storm—a "quest for quality" storm. As government and other industry groups continue to make changes and issue mandates aimed at improving care practices and quality in America, hospitals need to closely look at report cards as a tool to document their course through the storm, toward improvement and best possible care, says contributor Veronica Hunt. [Read More] |
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Sponsor HealthLeaders Media Marketing Weekly
Contact Lisa Brown, Director of Integrated Sales, at
lbrown@healthleadersmedia.com or call 781.639.1872. |
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