HealthLeaders Media Marketing Weekly - February 25, 2009 | What Message is Your Recruitment Web Page Sending? View as a Webpage | Subscribe for Free
What Message is Your Recruitment Web Page Sending?
Gienna Shaw, for HealthLeaders News

It's an economic double-whammy: The recession is forcing some hospitals and health systems to cut back on recruitment campaigns—at the same time that demand for hard-to-fill positions such as nursing is growing. But there's a simple and inexpensive way to make your hospital or health system more attractive to candidates—and I'm amazed that more hospitals aren't taking advantage of it. [Read More]
  February 25, 2009

 
Editor's Picks
Recession complicates healthcare recruiting
The nursing shortage across the nation is deepening, but hospitals don't have as much money to spend on recruitment campaigns. That means health institutions may remain understaffed longer than expected. South Florida hospitals, for example, are advertising online for 3,000 vacant nurse jobs, and officials said they are still paying sign-up bonuses of $2,000 to $10,000 to new hires. But the bonuses have fallen in recent months. [Read More]
Recession-proof your healthcare marketing career
The current recession is decimating jobs in occupations for which retraining is not an easy proposition. How, for example, does a 50-year-old or older healthcare marketing professional who has just been laid off transfer his or her skills into another industry if those sectors are also laying people off? [Read More]
No one knows if or how advertising works
I love a strong and well-argued opinion—this missive against measuring ROI certainly qualifies as that. "As if the advertising industry didn't have enough problems, now we need to show more and more demonstrable results," writes ad guy Dan Goldgeier. "There's little accountability for our government, our banks, car makers, or mortgage brokers—but . . . the ad industry is asked to show some, or else. Why? Our clients want proof that advertising works. But here's the not-so-well-kept secret: No one knows if advertising works." [Read More]
 
Campaign Spotlight
In the Red
Click to view PDF version.
In this economy, how you choose to communicate your message is just as important as the message itself. With shrinking budgets at the forefront of decision making, there are many effective ways to get the word out without breaking the bank. Miami (OH) Valley Hospital wanted to promote a recent high HealthGrades ranking for its cardiology services and also wanted to raise awareness for Premier Heart Works, a cardiology wellness and risk assessment program geared at educating the community about heart health while also potentially bringing in at-risk patients and downstream revenue for the facility. [Read More]
 
Calendar of Events
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3/20/09: 5 Ways to Improve the Patient Experience at Your Hospital

On Demand: Form 990H: Act Now to Protect Your Reputation

On Demand: Strategic Marketing Lessons from Other Industries: 5 Innovative Ideas That Work
From HealthLeaders Magazine
Back to Basics

The strategy for surviving the economic downturn? Invest in core strengths, scrutinize staffing and operations, seize partnership opportunities—and get down to work. [Read More]
 
Service Line Management
Essential and Expensive

Patient demand for intensive care services continues to rise—but ICUs cost a ton of money. Here's how some providers are making intensive care worth their financial while. [Read More]
 
Marketing Forum

Shifting Responsibilities: Right now, many healthcare marketing leaders' days may be filled with traditional public relations and advertising chores. But according to the 2009 HealthLeaders Media Industry Survey, those leaders think that's going to change—dramatically—in the next three years. Marketing leaders also responded to questions about their relationship with their CEOs and their physician relations tactics. [Read More]
 
Audio Features

HealthLeaders Media Editors react to the findings of the Industry Survey 2009. [Listen Now]
 
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Marketing Resources From HealthLeaders Media

Boomers, women, millennials, and more: Learn how to reach them with this guide to niche markets.
Get ready to be inspired: Check out the 2008 edition of Hospital Campaigns That Work.
Free download: A Marketer's Guide to Market Research.
How transparent are you? Use these case studies from healthcare organizations across the nation to benchmark your efforts.
 
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