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Three Ways Text Messages Can Improve Healthcare Marketing
Marianne Aiello, for HealthLeaders Media

The hugely successful text-message fundraising campaigns to aid Haitian earthquake victims have shed new light on how organizations can harness the power of the SMS for good. Lately, I've been noticing an uptick in articles and press releases detailing text-message campaigns in healthcare—and each effort has a unique strategy that will help you further your marketing goals. [Read More]
  February 10, 2010

 

Editor's Picks
Patients find compatible physicians, speed-dating style
After spending five minutes chatting with a prospective physician, a bell dings, and each patient rotates to the next potential practitioner. Texas Health Harris Methodist Hospital Hurst-Euless-Bedford launched this "speed dating" approach to help match patients with compatible physicians in September, according to American Medical News. Texas Health created the program, called Doc Shop, because it needed a low-cost way to drive patients to affiliated physicians. Organizers say it's great marketing for their physicians and a hit among patients, who learn about the event through the health system's Twitter feed, YouTube videos, and e-newsletters. Sounds like an innovative idea, but I can't help but wonder if this might spark a popularity contest among physicians down the road. [Read More]
Some Patients Have Really, Really Sticky Fingers
It seems that if some patients feel they haven't had the best hospital experience, they'll create one for themselves—by stealing stuff. Hospital patients, their families, and visitors may be stealing about $52 million in property each year from hospital rooms, reports HealthLeaders Media's John Commins. Stolen items include towels, linens, TV remotes, surgical scrubs, and even telephones, according to a survey conducted by the Irving, TX-based healthcare supply chain network VHA Inc. Here's a tip—patients who feel they've received the best care and attention are probably less likely to knick things. [Read More]
Kaiser Permanente Says EMRs Increased its Patient Satisfaction Ratings
Kaiser Permanente and five other health insurers in California have increased patient satisfaction in the past year, according to the Los Angeles Times. Kaiser execs partially attribute their high rankings to electronic medical record adoption—a technology the health provider promoted in its "Connected" TV ad. If they're right and EMRs truly boosted their patient satisfaction in a year where health plans were under intense scrutiny, then healthcare marketers should keep a sharp eye on other ways technology can improve a patient's hospital experience. [Read More]
 
Campaign Spotlight
Twisted Heart Image Draws Patients
You can construct a breathtaking new building, stock it with the most advanced technology, and hire renowned physicians. But that doesn't mean patients will show up on opening day. Butler (PA) Health System found itself in such a position when it opened a new Heart & Vascular Center last year. But the ensuing integrated advertising campaign, which won the hospital a platinum award in the service line category at the 2009 HealthLeaders Media Marketing Awards, quickly turned things around. [Read More]
 
Calendar of Events
Webcasts

February 23: ED Overhaul: Reduce costs, improve quality, and increase satisfaction

On Demand: Marketing Oncology: Service Line Strategies for Marketers

On Demand: Strategic Marketing Lessons from Other Industries: 5 Innovative Ideas That Work

On Demand: Marketing Cardiology: Service Line Strategies for Marketers

On Demand: Marketing to Physicians: Build Relationships to Increase Referrals

Conferences:
2/28/10-3/2/10: Physician Strategies Summit, Scottsdale, AZ

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From HealthLeaders Magazine
Five Strategies that Prove Healthcare is Still a Growth Industry
Here is a review of growth opportunities that will increase revenue, decrease costs, or enhance services in the areas of leadership, finance, physicians, technology, health plans, quality, and outcomes. [Read More]
 
Service Line Management
The Sports Center
Famous athletes and big sports programs may be the public face of sports medicine, but at its core are local communities and, increasingly, the unconventional athlete. [Read More]
 
Marketing Forum

Medical Center Uses Web Questions to Connect Experts with Patients: Sixty-one percent of American adults look online for health information, according to a 2009 report by the Pew Internet & American Life Project. The office of communications and public affairs at the University of Maryland Medical Center in Baltimore has taken an innovative approach to the familiar "Ask the Expert" tool that is considerably different from that of most hospitals. In 2009 UMMC received nearly 9,000 questions from site visitors worldwide. [Read More]
 
Audio Features

Jim Orchison, director of network design and programs for Blue Shield of California, talks about the insurer's new Patient Ally portal. [Listen Now]
 
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Marketing Resources From HealthLeaders Media

Learn to differentiate your oncology services as the trend toward all-inclusive cancer centers grows.
Free download: How to transform the patient experience at your organization.
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New book: A comprehensive guide to community benefit and 990H reporting.
HIPAA changes bring massive new penalties. Are you up-to-date on the regs?
Join the fun: Share marketing tips, techniques, and more on our blog.
Listen Now: Dramatic tactics to improve the patient experience.
 
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