HealthLeaders Media Marketing Weekly - March 17, 2010 | Six Reasons Proposed Hospital Advertising Ban Will Never Pass
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Six Reasons Proposed Hospital Advertising Ban Will Never Pass
Marianne Aiello, for HealthLeaders Media

Earlier this month, a couple of well-meaning Vermont lawmakers proposed a bill that would outlaw hospitals from marketing and advertising their services, with the goal of reining in cost. But wait—take a deep breath, unclench your teeth, and drop the bottle of Zoloft. This is never going to happen. And here's why. [Read More]
  March 3, 2010

 

Editor's Picks
When visiting patients in Britain, stay in your chair
Many British hospitals are limiting friends and relatives from sitting on their loved ones' hospital beds, according to the Associated Press. Though individual hospitals are allowed to decide whether or not to to instate such a ban, Britain's department of health said "It is considered good practice by some [hospitals] that visitors and staff should not sit on beds, in order to reduce the risk of transmitting infections from one patient to the next. Patients with MRSA, for example, may shed contaminated skin onto the bed and this could be picked up and transmitted to someone else." Some British hospitals are also starting to ban flowers from patient rooms, so the National Health Service is either really trying to limit infections or trying to make hospitals so unappealing that people take better care of themselves so they never have to endure hospitalization. [Read More]
Facebook tops Google in site visits (cue collective gasp)
If your organization still isn't represented on Facebook, maybe this will make you reconsider. Facebook surpassed Google in the United States to become the most visited Web site for the week ending March 13, reports Hitwise. Facebook.com reached the No. 1 ranking on Christmas Eve, Christmas Day, and New Year's Day and on the weekend of March 6 and 7, according to the data. The market share of visits to Facebook.com increased 185% last week compared to the same week in 2009, compared to visits to Google.com, which increased 9% during the same time frame. Facebook.com and Google.com accounted for a combined 14% of all U.S. Internet visits last week. [Read More]
Brand-connected social media users more likely to recommend
Consumers who are Facebook fans and Twitter followers of a brand are more likely to recommend and buy from those brands than they were before becoming fans or followers. The study of more than 1,500 consumers by market research firm Chadwick Martin Bailey and iModerate Research Technologies found that 60% of Facebook fans and 79% of Twitter followers are more likely to recommend those brands since becoming a fan or follower. Also, 51% of Facebook fans and 67% of Twitter followers are more likely to buy the brands they follow or are a fan of. The study also revealed that consumers think brands that aren't engaging in social media are out of touch. [Read More]
Campaign Spotlight
Integrated Campaign 'Connects' With Patients
Click to view larger version.
For years, MultiCare Health System was neck-and-neck with another healthcare provider, jockeying for first place in the Seattle market. But a few years ago the 500-bed system began losing ground and needed a way to secure the No. 1 spot for good. So MultiCare launched an integrated campaign build brand awareness and increase preference in the Puget Sound market. [Read More]
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March 31: Beyond ROI: Prove the Success of Your Marketing Efforts

March 30: Cancer Service Line Success: Better Coordination, Better Outcomes

On Demand: Marketing Oncology: Service Line Strategies for Marketers

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On Demand: Marketing Cardiology: Service Line Strategies for Marketers

On Demand: Marketing to Physicians: Build Relationships to Increase Referrals

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Marketing Forum

Social Marketing Helps Translate AHRQ Research Into Practice: The federal Agency for Healthcare Quality and Research has expanded its portfolio of work to include comparative effectiveness research and health information technology. Along with traditional and new media outreach, AHRQ uses social marketing techniques to identify and address the needs of targeted audiences, including clinicians, hospitals, pharmacists, healthcare purchasers, public policy decision-makers and patients. [Read More]
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