HealthLeaders Media Marketing Weekly - May 12, 2010 | Emotional Advertising is Still Most Effective View as a Webpage | Subscribe for Free
Emotional Advertising is Still Most Effective
Marianne Aiello, for HealthLeaders Media

Every so often someone will ask me if I have a favorite hospital ad. If asked the same question about a song or movie, I might spend eons internally debating the attributes of one versus another. But with hospital ads, the same one floats to the top of my mind every time. [Read More]
  May 12, 2010

 


Editor's Picks
Five Tips to Guide Your Hospital's Social Media Policy
If you're thinking of drafting up a social media policy for your organization but aren't quite sure where to start, take a look at Senior Technology Editor Gienna Shaw's new column, "Five Tips to Guide Your Hospital's Social Media Policy." The column includes policy excerpts from social media-adept healthcare organizations, such as Danbury Hospital, Mayo Clinic, and Kaiser Permanente, and explains how you can adapt them to fit your organization. "Time to face facts," Shaw writes. "Employees post online comments from their computers at home and use their smart phones to update their Facebook status while at work. And yes, they're talking about your hospital online." [Read More]
Posting online wait times to advertise ER efficiency
Making ER wait times accessible online and via text message can be more than an added convenience for patients—it can promote your speedy care. Reston (VA) Hospital Center made its wait times available online and by text for just that reason. "This texting service, which is also available at a few hospitals in Florida and in the Midwest, is an 'exciting development in transparency,' hospital spokeswoman Joanna Fazio, says," wrote The Washington Post. "It's also a way for the hospital to show off its waiting times, which average 23 minutes, compared with the industry average of 55 minutes." [Read More]
FDA asks docs to watch out for bad ads
The FDA has launched the "Bad Ad Program," which aims to teach healthcare providers how to detect and report misleading drug ads. The agency program asks doctors to report any ads or sales pitches that may violate FDA rules. Until now, the FDA had relied on a small group of staff members to review hundreds of pharma ads voluntarily submitted by companies. [Read More]
 
Campaign Spotlight
A Tale of Two Brands
If it wasn't the worst of times for Sturgis (MI) Hospital in 2008, it was close to it. The 84-bed hospital's carefully crafted brand was being overrun by a second kind of brand; one that was emanating from disgruntled employees, city politicians, and other community members who were disheartened by the hospital's financial woes and benefit cuts. So Sturgis launched a two-pronged campaign to neutralize the second "brand" and refresh its true brand identity. [Read More]
 
Sponsored Headlines from IBM
Mayo clinic radiology process transformation
 
 
Best practices in complex patient care decisioning
 
 
Smarter healthcare virtual scenario
 
 
Providing better healthcare through smarter collaboration
 
 
Drive better business outcomes through Web portals
 
 
IBM Study: Leveraging the Value of Portal Solutions
 
 
Calendar of Events
Webcasts

May 19: Five Proven Steps to Improve Patient Satisfaction Scores

On Demand: Beyond ROI: Prove the Success of Your Marketing Efforts

On Demand: Cancer Service Line Success: Better Coordination, Better Outcomes

On Demand: Marketing Oncology: Service Line Strategies for Marketers

On Demand: Strategic Marketing Lessons from Other Industries: 5 Innovative Ideas That Work

On Demand: Marketing Cardiology: Service Line Strategies for Marketers

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From HealthLeaders Magazine
Split Decisions
While reforms aim to encourage coordination, linking the care continuum will happen at the service line level. But first providers will have to change their relationships, and how they think about care delivery. [Read More]
 
Service Line Management
On the Spectrum
The lack of care coordination for those with autism is costly for patients and providers alike. [Read More]
 
Marketing Forum

Missing the Mark-eting: Marketing in healthcare, and in particular within a highly specialized medical practice, can be somewhat of a crapshoot, writes Paul Louiselle. Determining what is effective and what is a waste of your valuable time and money can be difficult to discern. However, with a little determination—and a plan—healthcare leaders can greatly improve their message and the degree to which they reach those who need to know about your services. [Read More]
 
Audio Feature
Boost Patient Satisfaction Via Patient Flow:
Are long wait times in the ER hurting the patient experience at your organization? Denice Soyring Higman, RN, president and founder of Soyring Consulting in St. Petersburg, FL, discusses how hospitals can dramatically boost patient satisfaction scores with simple patient flow changes and by using clinical data to improve efficiency and productivity in the ER. [Listen Now]
 
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Listen Now: Dramatic tactics to improve the patient experience.
 
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