HealthLeaders Media Marketing Weekly - May 26, 2010 | Healthcare Organizations Stay Competitive with Branded Mobile Sites View as a Webpage | Subscribe for Free
Healthcare Organizations Stay Competitive with Branded Mobile Sites
Marianne Aiello, for HealthLeaders Media

With 42% of U.S. consumers reportedly using smartphones in 2009 and 72% of physicians reportedly using smartphones this year, it's evident that to remain competitive, hospitals and health systems must create, update, and perfect branded mobile-specific Web sites. Recently, Southern Regional Health System and Children's Hospital & Medical Center have done just that, and are already seeing results. [Read More]
  May 26, 2010


Editor's Picks
Doctor wait times are the new ER wait times
Move over online ER wait times?there's a new online hospital time-saver. A Web-based application called MedWaitTime aims to help patients spend less time in the doctor's waiting room, according to the Wall Street Journal. The tool allows patients to go online before an appointment with their physician and check to see if the doctor is behind schedule. Patients can access the site up to two hours before their appointment to see if they should arrive later than their scheduled time. They can also enter their cell phone number for text message alerts. The tool launched this week with 10 Chicago-area doctors, but plans to expand soon. An application like this seems much more useful than an ER wait time clock?many more patients have regular doctor appointments than go to the hospital in an emergency. It might be worth creating something like this for physicians affiliated with your organization. [Read More]
City of Hope Rift with Physicians Threatens Both—and Scares Patients
An ugly and very public fight between the prestigious City of Hope Medical Center and its 187-member group of cancer specialists threatens the reputations and stability of both as it has frightened many of the patients in their care, reports HealthLeaders Media's Cheryl Clark. The way leaders of the prestigious NCI designated cancer center tell it, all they want is to create a non-profit medical foundation that serves as a model of integration with their physicians. They say the foundation will streamline and improve cancer care, teaching, and research in the cost-effective, high-quality spirit of healthcare reform. But the way leaders of the California Cancer Specialists Medical Group see it, the hospital is trying "to force" its doctors "to participate in an illegal scheme" to violate the state's prohibition against the corporate practice of medicine and control the way doctors treat patients. Regardless, City of Hope's marketing and PR team needs to get in front of the controversy to do some damage control. Scared patients won't be your patients for long. [Read More]
New details on Nashville Medical Trade Center released
The Web site for the Nashville Medical Trade Center now includes a leasing section that provides more details on the anticipated $250 million project. The site now details plans for floors five through 11 of the proposed building, which is where healthcare companies would rent permanent showroom space. The lower floors would include space for registration and visitor services, an education and conference center, and an exhibition and meeting center. The Web site lists the average cost to rent space as $35 per square foot. The medical mart is hoping to attract more than a dozen categories of products, from dental supplies to building materials. [Read More]
Editor's Note
From all of us at HealthLeaders Media, have a safe Memorial Day holiday. HealthLeaders Media Marketing Weekly will take next week off, but will be back with a new issue on June 9.
Campaign Spotlight
Campaign Offers Health Expertise to Community
Saint Joseph's Hospital of Atlanta is viewed as one of the top specialty-referral hospitals in the southeast and a leader in many service lines, but the organization wanted to make a more personal connection with the community. So the 410-hospital launched Atlanta Health Experts, an integrated health education and awareness program. [Read More]
Sponsored Headlines from IBM
Mayo Clinic radiology process transformation
Best practices in complex patient care decisioning
Smarter healthcare virtual scenario
Providing better healthcare through smarter collaboration
Drive better business outcomes through Web portals
IBM Study: Leveraging the Value of Portal Solutions
Calendar of Events

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From HealthLeaders Magazine
Time to Put Patients First
How America's hospitals have lost touch with their top priority?and what healthcare leaders are doing to fix it. [Read More]
Service Line Management
Patient-Centered Surgery
Making surgery more patient-centered requires careful coordination and better feedback from patients and their families. [Read More]
Marketing Forum

Three E-mail Marketing Success Stories: Email marketing is often seen as another method of advertising, but to truly gauge the value of email for an organization we must look to its ultimate goal: communication. Organizations need to share information both internally and externally. Proper internal communication allows more efficient operations, higher morale, and promotion of internal initiatives. Externally, ideal communication can be used to establish a strong brand image, ultimately creating meaningful relationships with all stakeholders. [Read More]
Audio Feature
Why Patient Experience Should Drive CEO Decision-Making:
If a hospital is to become patient-centric, the CEO has to have patient experience at the top of his or her list of concerns, says Gary Adamson, chief executive officer of Starizon Studio. The CEO is the only person in the organization who can span across all the department silos and drive a well-thought out orchestrated patient experience, he says. [Listen Now]
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