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Editor's Picks
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Hospital Seeks To Terminate Five Hospital Workers For Privacy Breaches on Social Media
Tri-City Medical Center in Oceanside, CA, last week said it has moved to terminate five employees and has disciplined a sixth for using "social media to post their personal discussions concerning hospital patients." Hospital officials became suspicious earlier this year that a breach of patient privacy may have occurred on Facebook and launched an investigation, but as yet have found no evidence that patient names, photographs, or other information were posted on the site. Tri-City also has not specified the information these six employees allegedly shared on the website. This story can serve as a reminder to all marketers that your organization should create a detailed social media policy and ensure that each employee understands that policy's importance.
[Read More]
St. Joseph Employees Donate Paid Time Off to Charities
Here's a great example of how a little charity can present an ideal PR opportunity. St. Joseph Health System in Orange, CA, has created a new program that allows employees to donate the cash equivalent of their paid time off (PTO) to charity, writes HealthLeaders Media editor John Commins. The PTO Donation Program was launched in March at the behest of employees to help the people of earthquake-stricken Haiti. So far, it has raised about $25,000. Are you making sure your community knows about all the ways your organization is giving back? If you don't inform them, they're not going to find out.
[Read More]
Survey Finds 45% of Hospital Employees Discontented, Disengaged
Something to consider when deciding if there's room in the budget for another employee appreciation event: Nearly half of hospital employees say they're disengaged, disempowered, and unhappy on the job, according to the 2010 Hospital Pulse Report: Employee and Nurse Perspectives on American Health Care from Press Ganey Associates. The study also found that younger workers and those at the patients' bedside are the most discontented. The survey analyzed responses from more than 235,000 employees at nearly 400 U.S. hospitals. Remember, if your employees feel valued, patients will likely have a better experience at your hospital.
[Read More]
Join the HealthLeaders Media Council
If you want even better insight into what your peers are doing as healthcare experiences seismic changes, this is an opportunity you can't afford to pass up. The HealthLeaders Media Council is comprised of the nation's leading healthcare executives who collectively provide the most unbiased industry intelligence available. As a HealthLeaders reader, we invite you to qualify to become a member by completing a brief survey.
Join fellow Council members to:
- Share your knowledge of the industry by contributing to brief online surveys
- Access survey results and research reports in advance
- Pose questions to solicit colleagues' opinions on your organization's most pressing challenges
- Receive quarterly HealthLeaders Media Webcasts ($1,500 annual value) as a thank you for your participation on the Council
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Campaign Spotlight
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Awareness Campaign Takes Advantage of Community Participation
St. Anthony Hospital, an 80-bed facility in Gig Harbor, WA, opened in March 2009, five years after the health system received regulatory approval. Although the community was emphatic about building a new hospital nearby, it wasn't top of mind for many people when the doors were finally about to open. To reignite the initial excitement, the health system created an integrated ad campaign featuring the community members that helped make the hospital become a reality. [Read More] |
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Sponsored Headlines from IBM
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Mayo Clinic radiology process transformation: Mayo Clinic transforms the way it processes and interprets medical imaging results to enable more accurate detection.
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Best practices in complex patient care decisioning: From clinical alert notification and clinical trial management to staff scheduling and claim processing, providers are transforming core processes through intelligent decisioning.
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Smarter healthcare virtual scenario: Access the smarter healthcare virtual scenario to see first-hand how process improvement can lead to new, enhanced levels of healthcare delivery.
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Providing better healthcare through smarter collaboration: Read this brief to see how smarter collaboration can streamline processes, improve communication and deliver outstanding customer service.
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Drive better business outcomes through Web portals: Your Web presence may be the only way customers and partners get work done. You need to make those interactions count.
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IBM Study: Leveraging the Value of Portal Solutions: The IDC recently did a study comparing the total cost of ownership of in-house portal development with that of portals developed with IBM® WebSphere® Portal.
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Calendar of Events
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Webcasts
July 22: Marketing to Physicians: Increase Sales Success Through Measurement and Tracking
On Demand: Five Proven Steps to Improve Patient Satisfaction Scores
On Demand: Beyond ROI: Prove the Success of Your Marketing Efforts
On Demand: Cancer Service Line Success: Better Coordination, Better Outcomes
On Demand: Marketing Oncology: Service Line Strategies for Marketers
On Demand: Strategic Marketing Lessons from Other Industries: 5 Innovative Ideas That Work
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Stay Connected to Marketing Weekly
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| From HealthLeaders Magazine |
Taking On the Cost Drivers
While most expense categories are unavoidable, there are ways to reduce costs.
[Read More]
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| Service Line Management |
Creating Stroke Systems of Care
If U.S. healthcare is headed toward a model that eliminates fragmentation and emphasizes continuity and cooperation, stroke care may be leading the way and making a difference in patients' lives. [Read More]
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Marketing Forum
Three E-mail Marketing Success Stories: Email marketing is often seen as another method of advertising, but to truly gauge the value of email for an organization we must look to its ultimate goal: communication. Organizations need to share information both internally and externally. Proper internal communication allows more efficient operations, higher morale, and promotion of internal initiatives. Externally, ideal communication can be used to establish a strong brand image, ultimately creating meaningful relationships with all stakeholders. [Read More] |
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Audio Feature
Why Patient Experience Should Drive CEO Decision-Making:
If a hospital is to become patient-centric, the CEO has to have patient experience at the top of his or her list of concerns, says Gary Adamson, chief executive officer of Starizon Studio. The CEO is the only person in the organization who can span across all the department silos and drive a well-thought out orchestrated patient experience, he says. [Listen Now]
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