HealthLeaders Media Marketing Weekly - June 23, 2010 | Extracting Hard Data from Facebook Campaigns View as a Webpage | Subscribe for Free
Extracting Hard Data from Facebook Campaigns
Marianne Aiello, for HealthLeaders Media

Tell your CEO that Facebook is going to play an integral role in your upcoming marketing strategy and you may be met with a dramatic—and possibly involuntary—eye roll. Facebook may be fine to support an advertising campaign or to foster community support, he or she might say, but there's really nothing strategic about it. But Facebook offers more solid data, analytics, and tracking options than a billboard could in its wildest dreams. [Read More]
  June 23, 2010

 


Editor's Picks
Physicians Turn to Online Communications
Physicians who want to communicate more easily with their patients—but aren't ready to open up an IT business in their back office—are turning to online solutions, writes HealthLeaders Media Senior Editor John Commins. Physicians at hospitals and private practices are using Web-based programs for a variety of tasks, such as conducting e-visits, e-prescribing medications, delivering lab results to patients, and sharing medical records with patients and their other providers—with no wiring, servers, or IT staff required. And, in New Jersey, several disparate hospitals that all use their own EMR systems are collaborating to help physicians and patients communicate more effectively. [Read More]
Calling All High-Value Patients
As I mentioned in last week's column, high-value patients are notoriously difficult to identify, target, and hold on to. In the July issue of HealthLeaders magazine, MedStar Health and DeKalb Medical explain how they identify, target, and keep high-value patients. [Read More]
Federal healthcare site coming July 1
Healthcare consumers will soon have a new online destination to price shop for health plans. A federal government website that starts July 1 will, for the first time, give consumers a list of all private and government healthcare plans for individuals and small businesses in their areas. The nation's new healthcare law requires the site. Initially, it will provide just basic facts, such as the names of companies, health plans and Web links. Then, beginning in October, it will list detailed cost and benefits information. Consumer groups and insurers already are clashing over exactly what information should be displayed, USA Today reports. [Read More]
 
Campaign Spotlight
Culturally Sensitive Campaign Increases Screening Rates
When UnitedHealthcare decided it needed to increase cervical cancer screening rates by 10%, it researched each segment of its patient population and found that Chinese women had a lower rate of cervical cancer screening compliance than other groups. So the Edina, MN-based health system launched a direct mail communications campaign to convince more Asian women to schedule screenings. [Read More]
 
Sponsored Headlines from IBM
Mayo Clinic radiology process transformation: Mayo Clinic transforms the way it processes and interprets medical imaging results to enable more accurate detection.
 
 
Best practices in complex patient care decisioning: From clinical alert notification and clinical trial management to staff scheduling and claim processing, providers are transforming core processes through intelligent decisioning.
 
 
Smarter healthcare virtual scenario: Access the smarter healthcare virtual scenario to see first-hand how process improvement can lead to new, enhanced levels of healthcare delivery.
 
 
Providing better healthcare through smarter collaboration: Read this brief to see how smarter collaboration can streamline processes, improve communication and deliver outstanding customer service.
 
 
Drive better business outcomes through Web portals: Your Web presence may be the only way customers and partners get work done. You need to make those interactions count.
 
 
IBM Study: Leveraging the Value of Portal Solutions: The IDC recently did a study comparing the total cost of ownership of in-house portal development with that of portals developed with IBM® WebSphere® Portal.
 
 
Calendar of Events
Webcasts

July 22: Marketing to Physicians: Increase Sales Success Through Measurement and Tracking

On Demand: Five Proven Steps to Improve Patient Satisfaction Scores

On Demand: Beyond ROI: Prove the Success of Your Marketing Efforts

On Demand: Cancer Service Line Success: Better Coordination, Better Outcomes

On Demand: Marketing Oncology: Service Line Strategies for Marketers

On Demand: Strategic Marketing Lessons from Other Industries: 5 Innovative Ideas That Work

Stay Connected to Marketing Weekly
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From HealthLeaders Magazine
Taking On the Cost Drivers
While most expense categories are unavoidable, there are ways to reduce costs. [Read More]
 
Service Line Management
Creating Stroke Systems of Care
If U.S. healthcare is headed toward a model that eliminates fragmentation and emphasizes continuity and cooperation, stroke care may be leading the way and making a difference in patients' lives. [Read More]
 
Marketing Forum

Three E-mail Marketing Success Stories: Email marketing is often seen as another method of advertising, but to truly gauge the value of email for an organization we must look to its ultimate goal: communication. Organizations need to share information both internally and externally. Proper internal communication allows more efficient operations, higher morale, and promotion of internal initiatives. Externally, ideal communication can be used to establish a strong brand image, ultimately creating meaningful relationships with all stakeholders. [Read More]
 
Audio Feature
Why Patient Experience Should Drive CEO Decision-Making:
If a hospital is to become patient-centric, the CEO has to have patient experience at the top of his or her list of concerns, says Gary Adamson, chief executive officer of Starizon Studio. The CEO is the only person in the organization who can span across all the department silos and drive a well-thought out orchestrated patient experience, he says. [