HealthLeaders Media Marketing Weekly - July 28, 2010 | Lessons from European Healthcare Marketing (Or the Lack Thereof)
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Lessons from European Healthcare Marketing (Or the Lack Thereof)
Marianne Aiello, for HealthLeaders Media
While I was traveling in Europe earlier this month, I spoke to three people who each had very different experiences with the universal healthcare systems in Portugal and England. One visited an emergency room, one stopped by a clinic, and another went through a series of treatments for a long-term affliction. As I talked to them, I realized there are many insights American healthcare marketers can glean from their European counterparts.
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July 28, 2010 |
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Editor's Picks
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Mayo Clinic Creates Center for Social Media
Mayo Clinic has created a Center for Social Media to accelerate the effective application of social media tools throughout the organization. It also aims to spur broader and deeper engagement in social media by hospitals, medical professionals, and patients. The services provided by the Center for Social Media will include training for healthcare employees; consulting and coaching to help organizations align social media strategies with business goals; and resources, including toolkits, manuals, books, white papers, policies, and guidelines. Mayo Clinic already has a successful social media strategy in place, with more than 60,000 followers on Twitter and more than 20,000 connections on its Facebook page. [Read More]
Majority of nurses recommend health sites to their patients
More than 80% of nurses recommend health-related websites to their patients, according to a Manhattan Research study. It found that these nurses encourage patients to take advantage of health and condition websites and are significantly more likely than physicians to recommend these resources to their patients. Because of this, marketers should not underestimate nurses' roles in their patients' medication and treatment plans. The study also found that the majority of online nurses report that they influence how their patients follow through with their treatment regimens.
[Read More]
Consumers less comfortable accessing mobile medical info than other info
About one-fourth of U.S. consumers said they would be comfortable accessing personal medical information on mobile devices in the next three to five years, according to a global "Consumers and Convergence" survey by KPMG. Nearly four in 10 said they would not be comfortable doing so. Overall, KPMG found that consumers are getting more comfortable with the privacy and security of their mobile devices, with 48% of the U.S. consumers surveyed saying they were very concerned about privacy when using a mobile device, down from 58% in 2008.
[Read More]
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Campaign Spotlight
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Cardiology Campaign 'Proves' Successful
Despite being the largest hospital system in the Phoenix area and having two facilities that provide nationally ranked cardiac services, consumers still believed that Banner Health's competitor was the best place to receive cardiac care. So the 2,500-bed health system launched "Living Proof," an integrated campaign featuring cardiac patient stories. [Read More] |
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Sponsored Headlines from IBM
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Mayo Clinic radiology process transformation: Mayo Clinic transforms the way it processes and interprets medical imaging results to enable more accurate detection.
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Best practices in complex patient care decisioning: From clinical alert notification and clinical trial management to staff scheduling and claim processing, providers are transforming core processes through intelligent decisioning.
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Smarter healthcare virtual scenario: Access the smarter healthcare virtual scenario to see first-hand how process improvement can lead to new, enhanced levels of healthcare delivery.
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Providing better healthcare through smarter collaboration: Read this brief to see how smarter collaboration can streamline processes, improve communication and deliver outstanding customer service.
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Drive better business outcomes through Web portals: Your Web presence may be the only way customers and partners get work done. You need to make those interactions count.
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IBM Study: Leveraging the Value of Portal Solutions: The IDC recently did a study comparing the total cost of ownership of in-house portal development with that of portals developed with IBM® WebSphere® Portal.
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Calendar of Events
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Webcasts
On Demand: Marketing to Physicians: Increase Sales Success Through Measurement and Tracking
On Demand: Five Proven Steps to Improve Patient Satisfaction Scores
On Demand: Beyond ROI: Prove the Success of Your Marketing Efforts
On Demand: Cancer Service Line Success: Better Coordination, Better Outcomes
On Demand: Marketing Oncology: Service Line Strategies for Marketers
On Demand: Strategic Marketing Lessons from Other Industries: 5 Innovative Ideas That Work
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Stay Connected to Marketing Weekly
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| From HealthLeaders Magazine |
Nursing's Growing Role
The new focus is on nurse-led care delivery systems and harnessing the economic power of nursing. [Read More]
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| Service Line Management |
Creating Stroke Systems of Care
If U.S. healthcare is headed toward a model that eliminates fragmentation and emphasizes continuity and cooperation, stroke care may be leading the way and making a difference in patients' lives. [Read More]
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Marketing Forum
Three E-mail Marketing Success Stories: Email marketing is often seen as another method of advertising, but to truly gauge the value of email for an organization we must look to its ultimate goal: communication. Organizations need to share information both internally and externally. Proper internal communication allows more efficient operations, higher morale, and promotion of internal initiatives. Externally, ideal communication can be used to establish a strong brand image, ultimately creating meaningful relationships with all stakeholders. [Read More] |
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Audio Feature
Why Patient Experience Should Drive CEO Decision-Making:
If a hospital is to become patient-centric, the CEO has to have patient experience at the top of his or her list of concerns, says Gary Adamson, chief executive officer of Starizon Studio. The CEO is the only person in the organization who can span across all the department silos and drive a well-thought out orchestrated patient experience, he says. [Listen Now]
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