HealthLeaders Media Marketing Weekly - August 18, 2010 | Embrace Physician Rating Sites, Improve Patient Experience
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Embrace Physician Rating Sites, Improve Patient Experience
Marianne Aiello, for HealthLeaders Media

Doctor rating sites have long been a contentious topic among hospital leaders, marketers, and clinicians. Most are wary, believing such sites are a popularity contest and don't give enough weight to quality of care and positive outcomes. But some understand that—like them or not—these sites are here to stay and that the reviews contain valuable insight that can be used to improve care. [Read More]
  August 18, 2010

 


Editor's Picks
Massachusetts hospital offers ER wait times via texts
MetroWest Medical Center in Framingham, MA, will begin offering ER wait times to patients via text messages this fall. "We enable them to make more informed decisions," CEO Andrei Soran told The MetroWest Daily News. "It's another step for us communicating with the community about the operations of the hospital." Patients can sign up to receive text messages by downloading a free application on their smartphones. The app also allows users to search for doctors and register for services like lab tests and radiology scans. [Read More]
Healthcare Reform Tips for Employers
If you think some of your organization's employees are still confused about the effects of the new health reform law, consider disseminating this HealthLeaders Media article, which explains health reform to employers. Although much of the healthcare law takes effect years down the road, there are a number of provisions which are of immediate impact to employers. Three examples are addressed: new whistleblowing protections, the right to privacy for workplace nursing, and deciding whether to "grandfather" your health plan. [Read More]
Join the HealthLeaders Media Council
If you want even better insight into what your peers are doing as healthcare experiences seismic changes, this is an opportunity you can't afford to pass up. The HealthLeaders Media Council is comprised of the nation's leading healthcare executives who collectively provide the most unbiased industry intelligence available. As a HealthLeaders reader, we invite you to qualify to become a member by completing a brief survey.
Join fellow Council members to:
  • Share your knowledge of the industry by contributing to brief online surveys
  • Access survey results and research reports in advance
  • Pose questions to solicit colleagues' opinions on your organization's most pressing challenges
  • Receive quarterly HealthLeaders Media Webcasts ($1,500 annual value) as a thank you for your participation on the Council
  • [Read More]
Campaign Spotlight
Re-named Hospital Stresses Women's Services
Three years ago, the struggling St. Mary's Hospital in Hoboken, NJ, re-launched as Hoboken University Medical Center. In addition to the name and branding change, its marketers knew that to make the newly named hospital a success, they had to capitalize on women's services. So the 328-bed hospital launched an integrated campaign that targeted new mothers and older women. [Read More]
Sponsored Headlines from IBM
Mayo Clinic radiology process transformation: Mayo Clinic transforms the way it processes and interprets medical imaging results to enable more accurate detection.

Best practices in complex patient care decisioning: From clinical alert notification and clinical trial management to staff scheduling and claim processing, providers are transforming core processes through intelligent decisioning.

Smarter healthcare virtual scenario: Access the smarter healthcare virtual scenario to see first-hand how process improvement can lead to new, enhanced levels of healthcare delivery.

Providing better healthcare through smarter collaboration: Read this brief to see how smarter collaboration can streamline processes, improve communication and deliver outstanding customer service.

Drive better business outcomes through Web portals: Your Web presence may be the only way customers and partners get work done. You need to make those interactions count.

IBM Study: Leveraging the Value of Portal Solutions: The IDC recently did a study comparing the total cost of ownership of in-house portal development with that of portals developed with IBM® WebSphere® Portal.

Calendar of Events
Webcasts

On Demand: Marketing to Physicians: Increase Sales Success Through Measurement and Tracking

On Demand: Five Proven Steps to Improve Patient Satisfaction Scores

On Demand: Beyond ROI: Prove the Success of Your Marketing Efforts

On Demand: Cancer Service Line Success: Better Coordination, Better Outcomes

On Demand: Marketing Oncology: Service Line Strategies for Marketers

On Demand: Strategic Marketing Lessons from Other Industries: 5 Innovative Ideas That Work

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From HealthLeaders Magazine
Beyond Going Green
Expectations for environmental sustainability and stewardship are growing as healthcare leaders face heightened scrutiny from government and community. [Read More]
Service Line Management
Creating Stroke Systems of Care
If U.S. healthcare is headed toward a model that eliminates fragmentation and emphasizes continuity and cooperation, stroke care may be leading the way and making a difference in patients' lives. [Read More]
Marketing Forum

Three E-mail Marketing Success Stories: Email marketing is often seen as another method of advertising, but to truly gauge the value of email for an organization we must look to its ultimate goal: communication. Organizations need to share information both internally and externally. Proper internal communication allows more efficient operations, higher morale, and promotion of internal initiatives. Externally, ideal communication can be used to establish a strong brand image, ultimately creating meaningful relationships with all stakeholders. [Read More]
Audio Feature
Why Patient Experience Should Drive CEO Decision-Making:
If a hospital is to become patient-centric, the CEO has to have patient experience at the top of his or her list of concerns, says Gary Adamson, chief executive officer of Starizon Studio. The CEO is the only person in the organization who can span across all the department silos and drive a well-thought out orchestrated patient experience, he says. [Listen Now]
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Listen Now: Dramatic tactics to improve the patient experience.
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