HealthLeaders Media Marketing Weekly - September 1, 2010 | Three Reasons to Market Your ED Wait Times
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Three Reasons to Market Your ED Wait Times
Marianne Aiello, for HealthLeaders Media
I know it's only September, but I'm going to call it now: Advertising emergency room wait times via billboard, website, smartphone application, or text is the healthcare marketing trend that will define 2010. The marketing tactic began years ago, but has recently increased in momentum with the availability of customizable smartphone apps. Chances are if you aren't marketing your ED wait times already, you're planning to or at least thinking about it. But is it a worthwhile marketing tactic? Yes. Here are three reasons why.
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September 1, 2010 |
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Editor's Picks
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Sutter Health Physician Data Available Via Mobile App
Sutter Health's 24 hospitals and its network of 4,700 physicians in Northern California have teamed up with iTriage, a mobile phone application that provides patients with data about doctors and nearby hospitals. "This app tool [for the iPhone and Droid phones] is a way patients can search for the care they need," said Jeff Burnich, MD, an internist and senior vice president and executive officer of the Sutter Medical Network of Sutter Health. Through the app, potential patients can see a doctor's board certification or practice specialty, hours and office addresses, languages spoken, medical training and degrees, affiliations and referral networks, whether he or she accepts new patients, what health plans are accepted, and a photo. Creating an app like this seems like a great way to market your physicians in a way that patients may associate your organization with adopting of new technology. [Read More]
Baltimore newspaper reports on hospital CEOs salaries, extravagances
Non-profit Baltimore hospitals PR departments may be working overtime this week. The Baltimore Sun recently reported that most of the city's hospital CEOs earn seven-figure salaries and are rewarded with other extravagances, such as club memberships and yacht trips. The Sun analyzed 27 Baltimore-area hospital and health system CEOs' compensation packages using the 990H forms they must file with the Internal Revenue Service each tax season. To combat this negative publicity, Baltimore hospital marketers should consider publicizing any charitable work their CEOs do.
[Read More]
Join the HealthLeaders Media Council
If you want even better insight into what your peers are doing as healthcare experiences seismic changes, this is an opportunity you can't afford to pass up. The HealthLeaders Media Council is comprised of the nation's leading healthcare executives who collectively provide the most unbiased industry intelligence available. As a HealthLeaders reader, we invite you to qualify to become a member by completing a brief survey.
Join fellow Council members to:
- Share your knowledge of the industry by contributing to brief online surveys
- Access survey results and research reports in advance
- Pose questions to solicit colleagues' opinions on your organization's most pressing challenges
- Receive quarterly HealthLeaders Media Webcasts ($1,500 annual value) as a thank you for your participation on the Council
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Campaign Spotlight
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Hand Washing Campaign Gets a 'Thumbs Up'
To boost hand washing awareness among physicians, staff, patients, families, and visitors at Central DuPage Hospital in Winfield, IL, marketers dispensed additional Prevecare lotion, monitored physician and staff hand washing techniques, and dispensed gift baskets to those doing it right. They also launched a branded internal marketing campaign during hand washing week. [Read More] |
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Sponsored Headlines from IBM
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Mayo Clinic radiology process transformation: Mayo Clinic transforms the way it processes and interprets medical imaging results to enable more accurate detection.
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Best practices in complex patient care decisioning: From clinical alert notification and clinical trial management to staff scheduling and claim processing, providers are transforming core processes through intelligent decisioning.
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Smarter healthcare virtual scenario: Access the smarter healthcare virtual scenario to see first-hand how process improvement can lead to new, enhanced levels of healthcare delivery.
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Providing better healthcare through smarter collaboration: Read this brief to see how smarter collaboration can streamline processes, improve communication and deliver outstanding customer service.
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Drive better business outcomes through Web portals: Your Web presence may be the only way customers and partners get work done. You need to make those interactions count.
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IBM Study: Leveraging the Value of Portal Solutions: The IDC recently did a study comparing the total cost of ownership of in-house portal development with that of portals developed with IBM® WebSphere® Portal.
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Calendar of Events
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Webcasts
On Demand: Marketing to Physicians: Increase Sales Success Through Measurement and Tracking
On Demand: Five Proven Steps to Improve Patient Satisfaction Scores
On Demand: Beyond ROI: Prove the Success of Your Marketing Efforts
On Demand: Cancer Service Line Success: Better Coordination, Better Outcomes
On Demand: Marketing Oncology: Service Line Strategies for Marketers
On Demand: Strategic Marketing Lessons from Other Industries: 5 Innovative Ideas That Work
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| From HealthLeaders Magazine |
Beyond Going Green
Expectations for environmental sustainability and stewardship are growing as healthcare leaders face heightened scrutiny from government and community. [Read More]
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Creating Stroke Systems of Care
If U.S. healthcare is headed toward a model that eliminates fragmentation and emphasizes continuity and cooperation, stroke care may be leading the way and making a difference in patients' lives. [Read More]
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Marketing Forum
Three E-mail Marketing Success Stories: Email marketing is often seen as another method of advertising, but to truly gauge the value of email for an organization we must look to its ultimate goal: communication. Organizations need to share information both internally and externally. Proper internal communication allows more efficient operations, higher morale, and promotion of internal initiatives. Externally, ideal communication can be used to establish a strong brand image, ultimately creating meaningful relationships with all stakeholders. [Read More] |
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Audio Feature
Why Patient Experience Should Drive CEO Decision-Making:
If a hospital is to become patient-centric, the CEO has to have patient experience at the top of his or her list of concerns, says Gary Adamson, chief executive officer of Starizon Studio. The CEO is the only person in the organization who can span across all the department silos and drive a well-thought out orchestrated patient experience, he says. [Listen Now]
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