HealthLeaders Media Marketing Weekly - October 6, 2010 | Lexington Medical Center Puts a New Spin on Video Testimonials
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Lexington Medical Center Puts a New Spin on Video Testimonials
Marianne Aiello, for HealthLeaders Media
The video patient testimonial is nothing new to healthcare advertising, but today multimedia campaigns enable testimonials to be richer, more informative, and more engaging. Lexington Medical Center uses many marketing elements to share patient testimonials it filmed for a recent women's services campaign. If you go to Lexington Medical Center's women's services microsite, the first thing you notice isn't a photograph of a physician or a list of offered services. The bulk of the page consists of a media player that hosts several-minutes long videos of patients telling their experience with the West Columbia, SC hospital.
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October 6, 2010 |
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Editor's Picks
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Mayo Clinic launches social network for healthcare communicators
The Mayo Clinic announced last Tuesday the formation of the Social Media Health Network, a group dedicated to using social media to promote health, improve healthcare, and fight disease. The Mayo Clinic Center for Social Media said it hopes the network will help members learn from each other and effectively implement social media programs. It plans to do this through conferences, webinars, and social platforms that share training materials and resources. "We believe the Social Media Health Network will be a significant force for learning how to apply social media tools effectively in the health context," said Victor Montori, M.D., medical director for Mayo Clinic Center for Social Media. "It will be a vehicle for us to share what we've learned about social media, including our training resources, and for others to join us in learning together and developing best practices. Ultimately, we want to help health-related organizations of all sizes and types to harness these powerful communication tools to help patients and improve human health globally." [Read More]
Social Networking to Recruit Tomorrow's Physicians
Recruiting physicians-in-training is just as important as recruiting physicians as residents are on the front lines of patient care interfacing with more patients than any other provider in the hospital, writers HealthLeaders Media's Julie McCoy. It's worth your time to make sure you're recruiting the highest quality candidates. Residency programs are beginning to use social media sites, such as Facebook, YouTube, and Twitter to reach tech-savvy, generation Y, recruits. Read the full article for best practices and tips on engaging future physicians.
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The Latest Technology to go Mobile: Care Management Solutions
Mobile health apps can significantly improve patient care, writes HealthLeaders Media contributor Kevin Maher. There are more than 10,000 health and medical-related apps for smartphones that can help users manage different aspects of their health through mobile health, or mHealth, applications. "Nevertheless, we need to bring everything together and make it convenient for the health plan member and the provider with whom information sharing is critical," he writes. But mHealth also results in fragmentation because each app functions separately. "A care management virtual health Coach, however, would combine the best of mHealth applications, like a do-it-yourself online symptom advisor, nurse advice line and care management program within a single, full-featured smart phone app," he says.
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Campaign Spotlight
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Women's Health Microsite Gets Personal With Clinicians
Hover over a photo of one of seven clinicians featured on Bayfront Medical Center's women's care microsite and a short video will start to play. The website is part of the the St. Petersburg, FL, hospital's latest effort to promote its women's health service line. The campaign launched in this week. [Read More] |
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Sponsored Headlines from IBM
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Mayo Clinic radiology process transformation: Mayo Clinic transforms the way it processes and interprets medical imaging results to enable more accurate detection.
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Best practices in complex patient care decisioning: From clinical alert notification and clinical trial management to staff scheduling and claim processing, providers are transforming core processes through intelligent decisioning.
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Smarter healthcare virtual scenario: Access the smarter healthcare virtual scenario to see first-hand how process improvement can lead to new, enhanced levels of healthcare delivery.
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Providing better healthcare through smarter collaboration: Read this brief to see how smarter collaboration can streamline processes, improve communication and deliver outstanding customer service.
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Drive better business outcomes through Web portals: Your Web presence may be the only way customers and partners get work done. You need to make those interactions count.
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IBM Study: Leveraging the Value of Portal Solutions: The IDC recently did a study comparing the total cost of ownership of in-house portal development with that of portals developed with IBM® WebSphere® Portal.
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Calendar of Events
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Webcasts
On Demand: Marketing to Physicians: Increase Sales Success Through Measurement and Tracking
On Demand: Five Proven Steps to Improve Patient Satisfaction Scores
On Demand: Beyond ROI: Prove the Success of Your Marketing Efforts
On Demand: Cancer Service Line Success: Better Coordination, Better Outcomes
On Demand: Marketing Oncology: Service Line Strategies for Marketers
On Demand: Strategic Marketing Lessons from Other Industries: 5 Innovative Ideas That Work
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Beyond Going Green
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Creating Stroke Systems of Care
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Marketing Forum
Three E-mail Marketing Success Stories: Email marketing is often seen as another method of advertising, but to truly gauge the value of email for an organization we must look to its ultimate goal: communication. Organizations need to share information both internally and externally. Proper internal communication allows more efficient operations, higher morale, and promotion of internal initiatives. Externally, ideal communication can be used to establish a strong brand image, ultimately creating meaningful relationships with all stakeholders. [Read More] |
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Audio Feature
Why Patient Experience Should Drive CEO Decision-Making:
If a hospital is to become patient-centric, the CEO has to have patient experience at the top of his or her list of concerns, says Gary Adamson, chief executive officer of Starizon Studio. The CEO is the only person in the organization who can span across all the department silos and drive a well-thought out orchestrated patient experience, he says. [Listen Now]
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