HealthLeaders Media Marketing Weekly - December 8, 2010 | What Healthcare Marketers Can Learn from Elliott Fisher


What Healthcare Marketers Can Learn from Elliott Fisher Marianne Aiello, for HealthLeaders Media For this year's HealthLeaders 20, our annual list of the top people working to make healthcare better, I interviewed Elliott Fisher, the Dartmouth Atlas leader who is commonly hailed as the father of accountable care organizations. As he and I talked about his background, the Atlas project, and his hopes for accountable care, I couldn't help but think how his insight might benefit healthcare marketers. [Read More]
	December 8, 2010

Editor's Picks
What Disney Can Teach Hospitals About Patient-Centered Care As the Institute for Healthcare Improvement conference takes place in Orlando this week, HealthLeaders Media Senior Editor Cheryl Clark muses about why the theme-park city location is relevant to patient-centered care. Her column, "What Disney Can Teach Hospitals About Patient-Centered Care," discusses the financial and patient experience benefits to the care strategy. She also explains why San Diego's Sharp Memorial Hospital used Disney World-inspired design when it revamped its flagship hospital. [Read More] Nurse takes time to share laughter with patients In this New York Times article, Theresa Brown, R.N., writes about what it's like to share moments of laughter with patients who use humor as a coping mechanism. ".That is what I like to remember from caring for these patients-the laughter," she writes. "A patient and a nurse, sharing some laughs, lifting for a few hours the dark cloud created by disease." The article is a pertinent reminder that a caregiver who takes a few minutes to talk and laugh with a patient can greatly improve their hospital experience, even during grim treatment. Something to consider sharing with your clinicians. [Read More] 20 People Who Make Healthcare Better-2010 In our annual HealthLeaders 20 feature, we profile individuals who are changing healthcare for the better, including a number who are using technology to do so. Some are longtime industry fixtures; others would clearly be considered outsiders. Some are revered; others would not win many popularity contests. All of them are playing a crucial role in making the healthcare industry better. [Read More] HealthLeaders Media Rounds: Building Accountable Care Organizations Hospitals and physicians are working hurriedly to build systems of care that reward quality, outcomes, and high-value care—the ingredients of the accountable care organization. Innovative healthcare leaders like Carilion Clinic and Norton Healthcare are getting ready now for the future of healthcare system delivery. Join us on Dec. 9 from Carilion Clinic and share the lessons these leaders have learned. [Read More]
Campaign Spotlight
Hospital Employees Tell Community 'What Matters Most' St. Joseph's Hospital in Chippewa Falls, WI, gathered about 50 employees one day last year to film their response to one question; What matters most to you? Many of the employees' replies surprised the 193-bed hospital's marketers. [Read More]

Sponsored Headlines from IBM
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Calendar of Events
Webcasts December 13: Tactics to Measure Financial ROI for Marketing Efforts On Demand: Marketing to Physicians: Increase Sales Success Through Measurement and Tracking On Demand: Five Proven Steps to Improve Patient Satisfaction Scores On Demand: Beyond ROI: Prove the Success of Your Marketing Efforts On Demand: Cancer Service Line Success: Better Coordination, Better Outcomes On Demand: Marketing Oncology: Service Line Strategies for Marketers On Demand: Strategic Marketing Lessons from Other Industries: 5 Innovative Ideas That Work
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From HealthLeaders Magazine

The Physician's Place in the ACO

Development of accountable care organizations may be critical to holding down costs and improving quality. But how will doctors' roles change?[Read More]

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Service Line Management

Creating Stroke Systems of Care

If U.S. healthcare is headed toward a model that eliminates fragmentation and emphasizes continuity and cooperation, stroke care may be leading the way and making a difference in patients' lives. [Read More]

Marketing Forum

3 E-mail Marketing Success Stories: Email marketing is often seen as another method of advertising, but to truly gauge the value of email for an organization we must look to its ultimate goal: communication. Organizations need to share information both internally and externally. Proper internal communication allows more efficient operations, higher morale, and promotion of internal initiatives. Externally, ideal communication can be used to establish a strong brand image, ultimately creating meaningful relationships with all stakeholders. [Read More]

Audio Feature
Why Patient Experience Should Drive CEO Decision-Making: If a hospital is to become patient-centric, the CEO has to have patient experience at the top of his or her list of concerns, says Gary Adamson, chief executive officer of Starizon Studio. The CEO is the only person in the organization who can span across all the department silos and drive a well-thought out orchestrated patient experience, he says. [Listen Now]