HealthLeaders Media Marketing Weekly - December 29, 2010 | Bone Marrow Registry Campaign Runs Afoul of AGs View as a Webpage | Subscribe for Free
Bone Marrow Registry Campaign Runs Afoul of AGs
Jeff Elliott, for HealthLeaders Media

A marketing campaign by a respected New England medical center to solicit individuals for bone marrow testing is under scrutiny by Attorneys general in both Massachusetts and New Hampshire after payers cried foul.[Read More]
cora nucci
  December 29, 2010

 


Editor's Picks
Online Tool Takes the 'Wait' Out of Waiting Rooms
A physician has developed an online service that uses color-coded updates to signal current wait times at a physician office or healthcare facility. [Read More]
Readmissions Reduction Effort at Kaiser Involves Cameras
Caregivers and social scientists, armed with handheld video cameras, are part of Kaiser's novel "video ethnography" team in California, an effort to understand why some chronically ill patients are readmitted. The program examines the system's care process from beginning to end, with all its wrinkles, cracks, and failings, in order to improve care and prevent further readmissions. [Read More]
Meaningful Use Tops Healthcare Industry Challenges for 2011
Record spending on health information technology is greatly increasing the demand for experts in the field and tops a list of hot issues on the minds of healthcare leaders. That's according to a survey and report by PricewaterhouseCoopers Health Research Institute, which ranks the top 6 issues facing healthcare leaders in the coming year. [Read More]
 

Marketing Headlines


Hospital Mass Layoffs Taper in November
HealthLeaders Media, December 28, 2010

HMA Sells Mississippi Hospital
HealthLeaders Media, December 28, 2010

Hollywood-style special effects give girl new ear
Atlanta Journal Constitution, December 29, 2010

Christmas comes early, thanks to a NJ physician
The Philadelphia Inquirer, December 23, 2010

Sponsored Headlines from IBM
Forrester Whitepaper: CMO's Must Connect the Dots of the Online Brand: Digital has been widely embraced by consumers and by many parts of the enterprise. But the adoption of digital channels—Web sites, mobile apps, online sales and customer service, and other smart touches—has often occurred in a piecemeal way. This has resulted in three potential mishaps.

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Calendar of Events
Webcasts

On Demand: Marketing to Physicians: Increase Sales Success Through Measurement and Tracking

On Demand: Five Proven Steps to Improve Patient Satisfaction Scores

On Demand: Beyond ROI: Prove the Success of Your Marketing Efforts

On Demand: Cancer Service Line Success: Better Coordination, Better Outcomes

On Demand: Marketing Oncology: Service Line Strategies for Marketers

On Demand: Strategic Marketing Lessons from Other Industries: 5 Innovative Ideas That Work

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From HealthLeaders Magazine
20 People Who Make Healthcare Better
Some are revered; others would not win many popularity contests. All of them are playing a crucial role in making the healthcare industry better. [Read More]
 
Service Line Management
Creating Stroke Systems of Care
If U.S. healthcare is headed toward a model that eliminates fragmentation and emphasizes continuity and cooperation, stroke care may be leading the way and making a difference in patients' lives. [Read More]
 
Marketing Forum

Three E-mail Marketing Success Stories: Email marketing is often seen as another method of advertising, but to truly gauge the value of email for an organization we must look to its ultimate goal: communication. Organizations need to share information both internally and externally. Proper internal communication allows more efficient operations, higher morale, and promotion of internal initiatives. Externally, ideal communication can be used to establish a strong brand image, ultimately creating meaningful relationships with all stakeholders. [Read More]
 
Audio Feature
Patients at the Center

Michael Dowling, CEO of North Shore-Long Island Jewish Health System, has set a 10-year goal for his organization to be in the top metric in terms of quality, patient safety, patient satisfaction, and care coordination. "You want to be in a situation that when people come to North Shore they get the full complement of services, easily coordinated, with total transparency and communication. Where people leave at the end of the day and say, 'That was a great experience,'" he says. Here, he talks about how the organization is putting patient care at the center of everything they do. [Listen Now]
 
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Listen Now: Dramatic tactics to improve the patient experience.
 
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