HealthLeaders Media Marketing Weekly - January 19, 2011 | Michigan Hospital Looks for Patients North of the Border View as a Webpage | Subscribe for Free
Michigan Hospital Looks for Patients North of the Border
Doug Desjardins, for HealthLeaders Media

Promoting healthcare services to Canadians is nothing new for hospitals in border communities. But a campaign launched by a Michigan hospital is targeting procedures and operations Canadians need the most.[Read More]
cora nucci
  January 19, 2011

 


Editor's Picks
Doctors Communicate Poorly Among Themselves, Study Funds
The future success of integrated care models mandated by federal healthcare reform will depend on a number of factors, including clear communication between primary care providers and specialists. But that type of communication isn't a strong point right now, according to research published in the January edition of the Archives of Internal Medicine. [Read More]
Patient Experience Scores Skew by Region, Providers Say
A federal proposal to base 30% of hospital incentive payments on patient experience scores is meeting with strong resistance, in part because of concerns that culturally, patients in some parts of the country are just harder to please. [Read More]
Preview: HLM Intelligence Report on E-Health Systems
Most physicians and healthcare executives believe electronic health record systems will improve efficiency and quality. But a new HealthLeaders Media Intelligence analysis found many healthcare professionals are uneasy about the cost, value, and functionality of their own systems. [Read More]
 

Marketing Headlines


Some hospitals invest in luxury amenities to draw patients
St. Petersburg Times, January 18, 2011

Hospitals to put doctors' relationships with pharmaceutical companies under the microscope
The Denver Post, January 18, 2011

Health Watch: Can hospitals go green?
The Randolph County Herald Tribune , January 18, 2011

Cleveland medical mart tenants mostly small, local, MMPI announces
Cleveland.com, January 18, 2011

Doctor shortage forcing some Central New York hospitals to divert patients
Syracuse.com, January 17, 2011

Sponsored Headlines from IBM
Forrester Whitepaper: CMO's Must Connect the Dots of the Online Brand: Digital has been widely embraced by consumers and by many parts of the enterprise. But the adoption of digital channels—Web sites, mobile apps, online sales and customer service, and other smart touches—has often occurred in a piecemeal way. This has resulted in three potential mishaps.

Openness: The Basis for a Sound Unified Communications Strategy: The vast majority of customer environments are mixed environments. In this IBM® podcast you'll hear how an open approach provides you with choice. So instead of ripping out a perfectly good infrastructure, you can integrate what you've already invested in and create additional business value.

AMA Webcast: The Online Customer Experience—Make it Exceptional: IBM has defined a forward-looking vision for how organizations will turn today's customer experiences into exceptional experiences that drive business results. Join us on September 21 to hear Kristen Lauria, Vice President of Marketing & Channels at IBM, talk about this vision and introduce two innovative clients who are achieving results today by bringing together the right combination of capabilities online.

Your world, your way: the IBM WebSphere: For a business to stay competitive, it needs to be more productive and respond quicker to business opportunities. Watch this demo to see how IBM® WebSphere® Portal software enables you to connect your users with the right people, applications, and information—to drive business efficiency and success.

IBM WebSphere Portal for insurance demo: With so many insurance companies to choose from, how can you stand out from the rest? Watch this demo to see how one insurance company did just that. By using IBM® WebSphere® Portal and related Lotus® software, their customers can now learn about products, file claims and much more; while their agents have access to the tools and resources they need.

 
Calendar of Events
Webcasts

On Demand: Marketing to Physicians: Increase Sales Success Through Measurement and Tracking

On Demand: Five Proven Steps to Improve Patient Satisfaction Scores

On Demand: Beyond ROI: Prove the Success of Your Marketing Efforts

On Demand: Cancer Service Line Success: Better Coordination, Better Outcomes

On Demand: Marketing Oncology: Service Line Strategies for Marketers

On Demand: Strategic Marketing Lessons from Other Industries: 5 Innovative Ideas That Work

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    Marketing Forum

    Three E-mail Marketing Success Stories: Email marketing is often seen as another method of advertising, but to truly gauge the value of email for an organization we must look to its ultimate goal: communication. Organizations need to share information both internally and externally. Proper internal communication allows more efficient operations, higher morale, and promotion of internal initiatives. Externally, ideal communication can be used to establish a strong brand image, ultimately creating meaningful relationships with all stakeholders. [Read More]
     
    Audio Feature
    Patients at the Center

    Michael Dowling, CEO of North Shore-Long Island Jewish Health System, has set a 10-year goal for his organization to be in the top metric in terms of quality, patient safety, patient satisfaction, and care coordination. "You want to be in a situation that when people come to North Shore they get the full complement of services, easily coordinated, with total transparency and communication. Where people leave at the end of the day and say, 'That was a great experience,'" he says. Here, he talks about how the organization is putting patient care at the center of everything they do. [Listen Now]
     
    Sponsor HealthLeaders Media Marketing Weekly

    Contact Paul Mattioli, Sr. Director of Sales, at pmattioli@healthleadersmedia.com or call 800.639.7477.
     
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    New book: A comprehensive guide to community benefit and 990H reporting.
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    Listen Now: Dramatic tactics to improve the patient experience.
     
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