HealthLeaders Media Marketing Weekly - February 23, 2011 | Cities Collaborate to Build Healthcare Corridors View as a Webpage | Subscribe for Free
Cities Collaborate to Build Healthcare Corridors
Doug Desjardins, for HealthLeaders Media

As ravaged cities emerge from the recession, some are developing plans to create "healthcare corridors" that use public and private funds to promote local hospitals and medical centers in a cooperative marketing effort. [Read More]
cora nucci
  February 23, 2011

 


Editor's Picks
Robotic Scrub Nurses Could Boost OR Efficiencies
Hand gesture recognition and other robotic nurse innovations might one day help improve operating room efficiency, and reduce the length of a surgery and the potential for infection, researchers say. [Read More]
Patient Privacy Rights Extend Beyond U.S. Border, Ethicists Say
Some physicians, nurses, and medical students who do volunteer medical work in developing nations have posted photos of their patients on Facebook and other social media sites. Though the practice doesn't violate HIPAA—since it's outside the U.S.—some experts say it is still a breach of medical ethics. [Read More]
U.S. Healthcare Costs Up 6% in 2010, But Growth Slowing
The average per capita cost of healthcare services covered by commercial health plans and Medicare rose 6.06% in 2010, according to the Standard & Poor Healthcare Economic Indices. But the plan also shows that Medicare's growth in per capita costs was down from 7.75% in 2009. [Read More]
Healthcare Leaders Reveal Uncertainties about Industry Direction
Dedication to mission remains strong among healthcare leaders but achieving goals in an era of cost reductions is a growing concern, according to the results of the 2011 HealthLeadersMedia Industry Survey. [Read More]
Rounds: Orthopedic Leadership Strategies: Engage, Measure, and Perform
Forward-thinking orthopedic leaders are ensuring high performance and coordination among a carefully constructed caregiver team. Those leaders are also exploring the right metrics to know whether the outcomes they are tracking are the most meaningful to patients. Join the executive and clinical leadership team from nationally renowned MemorialCare Health System and orthopedic innovator Marshall Steele, MD, on March 29 for a three-hour dive into essential orthopedic leadership strategy. [Read More]
 
Campaign Spotlight
How to Market Hospital ED Care
Promoting emergency departments as a destination for care is a popular trend in healthcare, in large part because many patients who arrive for emergency care end being admitted for longer stays. With that in mind, a hospital in Springfield, Illinois has launched a campaign to promote its emergency department as a destination that's superior to nearby competitors. [Read More]
 

Marketing Headlines


The doctor will tweet you now
Vermont Public Radio, February 21, 2011

Watson in the examining room
Baltimore Sun, February 18, 2011

Marketing to gender: Men and women are different in healthcare needs
Business Today, February 23, 2011

Obesity center expands in field rocked by recent deaths
Los Angeles Business Journal, February 23, 2011

Drugmakers put cash into apps, education websites
San Francisco Chronicle/Bloomberg, February 17, 2011

Hospital Marketing Chiefs Get Strategic
HealthLeaders Media, February 13, 2011

 
Sponsored Headlines from IBM
Case Study: Mayo Clinic helps radiologists pinpoint potential problems : Mayo Clinic transforms the way it processes and interprets medical imaging results to enable more accurate detection. Powerful algorithms pinpoint potential problem areas within medical images and flag them based on the probability of abnormality. This process transformation increases diagnostic sensitivity for detection of brain aneurysms through intelligent flagging of high-risk areas.

Case Study: University College London Hospitals: UCLH had to adhere to the 18wkRTT requirements stated by the U.K. government. The BPM based Patient Tracking System (PTS) enabled them to better manage their clinical pathways and resources and also help improve patient experience by reducing uncertainty in the scheduling of treatments.

Discover, Interact, and Optimize for Smarter Healthcare with BPM Powered by Smart SOA: This IBM® RedguideTM describes one of the most significant challenges in healthcare today: the need for healthcare providers to effect patient care positively and proactively in the face of increasing patient load and information overload. IBM WebSphere® business process management (BPM) powered by smart service-oriented architecture (SOA), or BPM powered by Smart SOA, has the potential to maintain the medical common body of knowledge. It also makes critical, current data available to practitioners in a manner that is consistent with the evidence-based, event-driven environment to which healthcare aspires. BPM powered by Smart SOA can also automate healthcare provider administrative and care delivery processes.

 
Calendar of Events
Webcasts

On Demand: Marketing to Physicians: Increase Sales Success Through Measurement and Tracking

On Demand: Five Proven Steps to Improve Patient Satisfaction Scores

On Demand: Beyond ROI: Prove the Success of Your Marketing Efforts

On Demand: Cancer Service Line Success: Better Coordination, Better Outcomes

On Demand: Marketing Oncology: Service Line Strategies for Marketers

On Demand: Strategic Marketing Lessons from Other Industries: 5 Innovative Ideas That Work

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From HealthLeaders Magazine
Does E-Health Stand a Remote Chance?
As technology advances and costs fall, the use of telemedicine expands, but obstacles to achieving e-health success remain. [Read More]
 
Service Line Management
A Telestroke of Genius
As hospitals take to the idea of telemedicine, they're partnering up to provide the best stroke care possible, even if from afar. [Read More]
  • Bandwidth Expansion Aids Telestroke Efforts
  • Creating Stroke Systems of Care
  • Clot-Busting Stroke Drug Could Save $200M Annually
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    Marketing Forum

    Three E-mail Marketing Success Stories: Email marketing is often seen as another method of advertising, but to truly gauge the value of email for an organization we must look to its ultimate goal: communication. Organizations need to share information both internally and externally. Proper internal communication allows more efficient operations, higher morale, and promotion of internal initiatives. Externally, ideal communication can be used to establish a strong brand image, ultimately creating meaningful relationships with all stakeholders. [Read More]
     
    Audio Feature
    Patients at the Center

    Michael Dowling, CEO of North Shore-Long Island Jewish Health System, has set a 10-year goal for his organization to be in the top metric in terms of quality, patient safety, patient satisfaction, and care coordination. "You want to be in a situation that when people come to North Shore they get the full complement of services, easily coordinated, with total transparency and communication. Where people leave at the end of the day and say, 'That was a great experience,'" he says. Here, he talks about how the organization is putting patient care at the center of everything they do. [Listen Now]
     
    Sponsor HealthLeaders Media Marketing Weekly

    Contact Paul Mattioli, Sr. Director of Sales, at pmattioli@healthleadersmedia.com or call 800.639.7477.
     
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    Listen Now: Dramatic tactics to improve the patient experience.
     
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